MOBILE FINANCIAL SERVICES SUMMIT

THE SESSIONS - A CLOSER LOOK

9:00 - 9:30 a.m.

Mobile Financial Services: Moving Beyond the Starting Gate - The PELORUS Group will provide thought-provoking insight into the market, economic, and technology developments that are setting the stage for increasing market acceptance of mobile banking and payments.  Increasingly user friendly handset functionality -- spurred by Apple’s iPhone -- is converging with real market needs and advancing technology to jumpstart mobile financial services, and this session takes a hard look at the degree to which these services will complement online banking and traditional checks, cash and credit/debit card payments.  What will be the high growth areas of consumer need?  Designed to shed light on the salient factors propelling mobile financial services, the session offers a bold and unflinching appraisal of the nascent, emerging mobility paradigm.

9:30 - 10:20 a.m.

10:20 - 10:40 a.m. Refreshment Break

10:40 - 11:10 a.m.

Growing Mobile Financial Services: A Case Study - obtain first hand insight from a major mobile financial services solutions provider and from one of their newest banking customers on the driving forces behind the bank’s adoption of their mobile banking and payments ecosystem.  What particular performance attributes are most influential when evaluating Mobile financial solutions?  Learn how cooperative marketing efforts are helping to stimulate customer curiosity and interest, and lay the groundwork for increasing consumer adoption of mobile financial services.

     Kelly Buday, Firethorn
     Rob Chaney, First Bank Data

11:10 - 12:20 p.m.

Jumpstarting the Mobile Wallet - Using Building Blocks With Labels Like Interoperability and Customer Incentives - What needs to happen to unlock the potential of mobile transactions? How can mobile phones be turned into much more than carriers of voice?  Just what exactly is the Mobile Wallet anyway?  Transactions need to be interoperable between wireless carriers, banks and other third party service providers in order to achieve the rapid growth necessary to reach widespread adoption.  Find out what other technology had a similar stumbling block, and why industry visionaries believe that this concept is so important to unlocking mobile payments’ potential - leveraging all of the instant, real time connectedness that some 3 billion mobile phones worldwide offer!  And how will the Mobile Wallet address the needs of companies wanting innovative marketing for their goods and services? Obtain relevant and enlightening guidance directed to all participants in the mobile transactions ecosystem, including carriers, handset manufacturers, MVNOs, financial services providers, and retailers.

12:20 - 1:20 p.m. Luncheon

1:20 - 3:00 p.m.

Mobile Banking Security - Must Added Consumer Convenience Mean Additional Risk? - This Session will address an important concern of the mobile banking and payments marketplace: How do financial institutions give customers enough confidence in the security of their data without making the authentication process too onerous?  How do banks provide their mobile clients with security on par with Web banking best practices?  As the mobile banking channel develops, it creates fertile ground for new fraud and threats - targeting both banks and their end users.  Companies need to understand the risks, and what steps are required to protect them - and their clients - from the potential nightmares associated with fraud and security breaches.  Hear industry experts lay out the major threats, and get enlightened on the methods to fight fraud, enhance security, and prevent identity theft!

3:00 - 3:30 p.m. Refreshment Break

3:30 - 4:40 p.m.

Mobile Payments: Innovative Solutions To Meet Real Consumer Needs - Widespread acceptance of mobile payments entails overcoming a merchant-centric obstacle: their resistance to adopting new payment acceptance technology before there is sufficient consumer demand for m-Payments.  What are some success stories to make headway against the embedded merchant infrastructure - successes initiated by both solutions providers and retailers?  What will consumers respond to as they increasingly become receptive to utilizing yet another convenience - the m-Wallet - of their mobile phone?  Presenters focus on mobile payment applications that “live today” and highlight effective incentives to attract sufficient consumers, and merchants - both high profile and high-potential merchant categories -- to take the critical first step for implementing mobile payments.

4:40 - 5:10 p.m.

Mobile Banking Options: Multiple Solutions to Meet Customer Needs - Hear first hand from solutions providers on how interested consumers are in mobile banking services, the types of applications solutions, types of functionality (customer alerts, account balances, bill payments) that interest them, and the impact of age and other demographics on interest levels.  What are solutions providers, carriers and banks planning, and what types of offerings are consumers most responsive to?  Hear industry visionaries discuss the pros and cons of mobile banking solutions, what technologies and approaches will meet consumer needs, and receive first-hand insight on the solutions that in 2008 are setting the stage for widespread adoption of mobile financial services. 

5:10 - 6:30 p.m. Networking Reception

8:00 a.m. Continental Breakfast

9:00 - 10:50 a.m.

Person-To-Person Payment Services and Money Transfers: A Consumer Need There for the Asking? - Person-to-person payments can be unexpectedly expensive, especially when they involve cross-border transactions.  Consumers in the developing world are almost routinely using their mobile phones to send money to friends and relatives.  The use of cell phones to pay bills is exploding.  Domestically, mobile transfer and mobile person-to-person payment services opportunities are ramping up, as are partnership opportunities in the payment and transfer space.  How large is this opportunity and what innovative services are being implemented with mobile phones?  Why will the successes encountered overseas migrate to North America? Can insights gained in other parts of the world be used to “crack the code” when it comes to serving the underbanked/unbanked consumer segment, or the broader mobile population?  Just how unbounded are the opportunities?

10:50 - 11:00 a.m. Refreshment Break

11:00 - 12:00 p.m.

Near Field Communications: A Matter of When and Not If - Some industry observers have predicted that hundreds of millions of NFC-enabled handsets will have been adopted globally… within the next three years.  The promise of NFC has by now been touted for years, but ongoing developments suggest that it is getting closer to crossing the divide that all too frequently persists between technology visionaries and actual mainstream adoption of new technologies.  While we may debate the timing of NFCs’ inclusion in our mobile devices, developments increasingly suggest it is a “when”, not “if”, question.  Will NFC and other contactless mobile payment methods - RFID - become the viable alternative to cash, and plastic credit and debit cards?  Which use cases drive NFC deployment?  Get insight on Near Field Communications - Where it is, where it is going, and what’s going to take it there! 

12:00 - 1:00 p.m.

Finding the Key to Mobile Financial Services Profitability - As mobile financial services continue to evolve in the marketplace, so too do the possible business models.  Should person-to-person payments be offered free to consumers as “loss leaders”, or can banks generate revenue from these services?  Can the prepaid services market serve as the honey bucket for sweetening revenues and profits for companies in the mobile financial services ecosystem? This session delves into the experience thus far in turning mobile banking from a cost center to a revenue generator for financial institutions.  And are there solutions provider offerings that will enable mobile payment solutions to achieve profits?  What are they, and just how high is the profit potential?

1:00 - 1:15 p.m. Refreshment Break

1:15 - 1:45 p.m.

Global mBanking Independent Study Results - Trends and Implementations - The mobile financial services market is here and is moving at an accelerated rate.  This session will discuss the results of independent mobile banking studies sanctioned by Sybase 365 to enable financial institutions to implement successful mobile financial service strategies.  Find out just how many of the world’s financial institutions are planning to launch mobile banking services in the next 12 - 24 months.  What are some of the challenges financial institutions should prepare for as they implement mobile financial services

1:45 - 2:15 p.m

Making Mobile Financial Services A Reality - Panel Discussion - As a wrap-up to two days of eye-opening insights, market leaders and industry evangelists will contribute their visions, aspirations, and views of ongoing challenges for mobile banking and payments.  What is the short and long-term potential for mobile financial services, both in terms of revenue and profitability?  Delegates will be encouraged to synthesize the two days of information, and to ask questions and share their own insights on learnings from the conference.  What should be the direction of the industry - and what are the hurdles to clear - in order to ramp up the market opportunity for mobile financial services?

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