THE SESSIONS - A CLOSER LOOK

10:00 am to 10:30 am 

Keynote Presentation: Easy Does It:  Why The User Interface Evolution Is Key For MoLo Success - The mobile device market has exploded over the last decade.  Consumers no longer have just a phone, but they now have the ability to access the mobile Internet, GPS navigation and many other services right at their fingertips.  As this technology continues to become more sophisticated with an array of applications and services to support it -- Mobile Local Search needs to become better integrated with the user interface.  Why? Largely because of the huge market and revenue potential that mobile local search has among the very broad mobile user base.  So how do we make it easier for all types of consumers -- business-oriented and general consumers alike -- to access mobile search?
Speaker:
              Brad Bargen, Vice President Product Development, Nuance Communications

10:30 am to 11:00 am

Refreshment Break & Exhibits

11:00 am to 12:00 pm

Reaching Consumers On Their Mobile Devices - Mobile Local Search is one of the hottest trends available to national brand marketers.  This session discusses how to leverage local and mobile search to reach consumers on their navigation devices as well as their mobile devices using location-based content that delivers a compelling ROI.  It will highlight strategic local search technologies that enable a brand to be found by GPS devices and mobile devices on major search engines, local search engines, and Internet yellow page (IYP) directories. Such advancements in online marketing are poised to have a dramatic impact on reach, targeting, measurement, recall and conversion rates, and this session will showcase why.
Speakers:
               Pankaj Mather, Vice President, infoUSA
               Manish Patel, CEO, Where 2 Get it

12:00 pm - 1:30 pm

Luncheon & Exhibits

1:30 pm - 2:45 pm

Keynote Presentation - Tellme A Microsoft Subsidiary

Solving For The Mobile Distracted Scenarios

Speakers:

         Keynote:
               Marcello Typrin, Director of Product Management & Planning, Tellme a subsidiary of Microfts
        Panelist:
               Rocky Agrawal, Senior Project Manager, Tellme on behalf of Automotive Local Mobile
               Alex Schudrich, Account Manager, Tellme on behalf of Verizon Local Mobile
               Merle Williams, Account Manager, Tellme on behalf of Sprint Local Mobile

Monetizing MoLo:  Drilling Down On What Works - Worldwide mobile advertising spending is forecast to be a multi-billion juggernaut within five years.  Consumer demand for MoLo clearly permeates the market, providing latent and potentially lucrative revenue sources.   Attend this session to discover the best methods for profiting off of MoLo, as well as the forecast for future mobile advertising markets.  Leading industry specialists will address various successful mobile ad models, how cost-per-action models like pay per call advertising fit into a mobile environment and drill down into just precisely how companies can make money from Mobile Local Search.  Learn key strategies for capturing significant market share from pioneers of the field and use the forum to answer your questions about the market.
Speaker:
              Tony Philipp, CEO UpSNAP

3:15 pm - 3:45 pm

Refreshment Break & Exhibits

3:45 pm - 4:15 pm

Evolving DA To Mobile Search Services:  The Carrier Perspective - Mobile handsets like iPhone and Android are catalysts for change, even among carriers and their traditional operator-assisted services like 411.  These services are evolving into true search applications as they strive to remain competitive in the mobile space.  There are many who believe that the single, best voice recognition engine is still a human being.  Combining a live operator with rich content and multimedia delivery mechanism may well be recipe for success in the mobile search arena.  This session speaks to DA trends (both traditional and emerging), what is occurring relative to demand in the marketplace, competing solutions, and strategies carriers are employing to remain competitive.
Speaker:
              Jim Stolt, Director - Mobile & Custom Search Solution, Verizon

 4:15 pm - 5:00 pm

MoLo And The Rise Of Voice Search - Mobile voice search, although still in its infancy, is developing at light-speed rate.  With billions of mobile devices at play, the embedded opportunity is staggering.  Major voice search offerings targeting cell phone and other mobile devices, such Google's recently announced voice search app for the iPhone, are gaining in number.  What are the new and engaging voice-based MoLo products and services emerging?  What new capabilities, and which key competitors, are leading the way as voice MoLo bridges the span between excitement and the user experience?
Speakers:
               John Archer, Director of Product Management, Network In Motion
               Igor Jablokov, CEO, Yap
               Dr. Veeru Ramaswamy, PhD., CTO, Vianix

8:00 am - 9:00 am
Continental Breakfast

9:00 am - 9:30 am

International MoLo:  A Global Perspective - In many ways, overseas Mobile Local Search is developing differently than in the United States.  And developing at different rates, too.  What are the best practices in Mobile Search around the world?  What are the newest services emerging outside the U.S.?  What are the differences in how various demographics adopt those services?  What can we take away from global developments to better help shape our own services, and convey our own visions? 
Speaker:
              Jens Andersen, CMO, mobilePeople

9:30 am - 10:00 am 

MoLo:  Emerging Hot Applications - Adoption of MoLo applications is directly tied into the user experience.  Clearly, over the last 12 months, demonstrable strides have been made in that area.  Accordingly, high-bandwidth applications now range from video, music, gaming and shopping, to visual search solutions focused on finding information about brands.  Some of these new solutions have tightly integrated local search components whose goal is to drive people to stores, give mobile consumers information about specials, compare pricing, and more.  Hear from an industry pioneer about what some of the cutting-edge MoLo capabilities are, and hear first hand just how far MoLo apps have come!
Speaker:
              Paul Roberts, President & CEO, Brandfinder

Self Service In The Realm Of MoLo - This session will take a close look at the benefits and importance of self service in the realm of mobile local search and advertising.  What opportunities exist to help merchants mobilize their brand and create enriched targeted content for end user consumers?   This special case study will highlight successes of a fully deployed, self service ad solution in the UK that is currently being used by The Number and the potential opportunities to leverage such success into a North American migration.
Speaker:
             Gary Galinsky, Director of Product Innovation, Call Genie

11:00 am - 11:30 am 

Location… Location… Location… - The Mobile Coupon Process - With a sluggish economy and escalating living costs, consumers are looking for relief.  And when it comes to providing money-saving opportunities for the consumers and immediate results for businesses, it's no wonder that mobile coupon is a topic on the minds of many consumers.  Business can leverage local search to reach high potential prospects by delivery relevant, location-based coupons in a highly cost-efficient, environmentally friendly manner to the cell phones, a device that's "always on, always nearby."  Mobile coupons are controllable, measurable marketing vehicles that drive traffic, increase trial and convert new customers into loyal ones.  But what is the process behind the coupon factor?  What is the best way to capitalize on mobile coupon?  In this session you will hear the latest results and best practices to help you put your brand in the right place, at the right time, to the right person, and learn actionable insights to effectively mobilize and monetize local search whether it's voice, print, Internet, or video.
Speaker:
              Mike Crumlin, Vice President of Business Development, Cellfire

Mobile Local Advertising:  The Convenience Factor - Local search with real-time immediate value benefits such as inventory checks or sales alerts or coupons have measurable appeal to consumers.  With the growing acceptance of smart phones and touch screen devices, new applications will drive ad and coupon revenues.  Indeed, to the average consumer, it's all about convenience, convenience, convenience.  What are the latest developments on the MoLo advertising front?  What precisely is its status as of the beginning of 2009?  What are the differences between various ad models, and what are the key factors every marketer needs to know to launch an effective and compelling mobile ad campaign?
Speakers:
            Joshua Descant, Vice President of Operations, Local Matter
            Dean Donaldson, Digital Experience Strategist, Eyeblaster
            Neal Karasic, Director of Product Management, JumpTap
            Anthony Meador, CEO MobileGates

1:15 pm - 2:15 pm

The Future of Mobile Local Search:  Stakeholders' Panel - The consensus is MoLo is poised for a spectacular future. Always eagerly anticipated, this interactive Panel opens questions from the audience to some of the industry's leading visionaries.  MoLo is set to take off, and these evangelists will answer the toughest questions concerning its future!
Speakers:
             Steve Bourgeios, Senior Director, Tellme
             Jim Stolt, Director - Mobile & Custom Search Solution, Verizon
             TBA, Nuance Communications
             TBA, Local Matters

If Mobile Local Search is important to your organization... if you’re looking for straight answers, then reserve your seat today.  Join The PELORUS Group and an audience of delegates from around the world for our second annual “Mobile Local Search” conference.  The cost is $1,595 per registration.  Additional discounts of $100 per person are available for team registrations of two or more individuals.

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