INFORMATION-PACKED SESSIONS!
The PELORUS Group:
Stored Value As 21st
Century Currency
Alan Fross
- President - The PELORUS Group
Tom Miezejeski - Vice President - The PELORUS Group
The prepaid debit card market is forecast to emerge
as an $880 billion juggernaut by 2007. The
reverberations will spread across industry lines, transforming the realms of
finance, banking, prepaid telephony…the very way every person perceives and
executes a purchase. In a special,
data-intensive session, The PELORUS Group will share its latest findings on stored value and prepaid debit market
dynamics and key opportunities, as well as insights into prepaid telephony.
Growth factors, business vs. consumer opportunities, the credit
challenged, ethnic and youth markets, success potential of new initiatives,
incentives for new enterprise apps…growth opportunities by segment, and much
more.
DON’T MISS THIS SESSION!!!
Leveraging Prepaid Telephony With Stored Value --
Prepaid phone cards brought the prepaid concept into American
mainstream thought. Although the
U.S. prepaid telephony market has enjoyed exceptional growth, room for expansion
remains. Stored value could significantly further the cause.
With the right focus, dual function cards could allow companies to
realize a double return for their marketing dollars.
The emphasis must be placed on life style marketing as opposed to a mere
payment method, thereby allowing prepaid vendors to remain competitive and even
expand beyond telephony. But what else must they do?
Will prepaid telephony remain viable as a stand-alone business?
Open Systems: Realizing
New Opportunities Through Stored Value -- Prepaid and
travel-related debit cards based on open systems from organizations such as
MasterCard, Visa, and American Express are gaining in popularity. But what are the resistance points? And is embracing open
system initiatives merely a function of generating incremental business, or is
it more of an issue of preserving share in different transaction processing
markets? What are the challenges
vs. benefits confronting banks and established payment processors? To what
extent will the trend toward extracting credit from transaction cards spread? What
are the respective forces pulling at these different areas?
Corporate Stored Value – Business Applications That Sell
-- Successful corporate stored value launches illustrate that stored value is
making headway beyond the credit challenged, improving company image and
promoting higher employee and customer satisfaction levels. Payroll cards,
insurance claims, prepaid medical, business travel…the list of corporate uses
of prepaid/stored value is already impressive, and it’s growing. Prepaid
initiatives more frequently are being viewed as an integral part of corporate
strategies as organizations strive to increase customer care while reducing risk
and exposure. This session will
spotlight a series of no-holds-barred case studies that will address the cost
vs. benefit variables of stored value offerings in the enterprise vs.
paper-based systems.
Marketing Initiatives: Selling The Stored Value Concept
-- It’s not just about monetary
exchange, productivity and hard-dollar savings.
Today’s prepaid debit card solutions can be tied directly into
branding, customer loyalty, and leveraged profits.
But precise marketing is a must. Determining
niche needs, identifying demographic trends, presenting offers in the
appropriate segment’s language all take on a critical degree of importance.
Are niche overlap and mixed messages an unavoidable byproduct of current
marketing programs? Are consumers
being confused? This Session
will take a hard look at what works - and what doesn’t - in the drive to move
stored value into the mainstream.
Closed Systems: Strategies
For Capitalizing On Gift/Convenience/Loyalty Cards
-- Gift Cards will increasingly be viewed as indispensable transaction media.
Names like Value Link, Starbucks, and 7-Eleven resonate as examples of
how a market and its potential can be realized.
With the promise of workable stored value solutions coming to fruition,
who is leading the way? What are
the underlining reasons behind the success stories? What have we learned about selling closed systems and what
they can do for companies? What are
the prospects for alliances among stored value programs? What role does branding and customer loyalty play?
Stored Value Technologies: Emerging
Requirements & Alternatives --
POSA, smart cards, RFID, ATMs, kiosks, internet transactions, virtual
systems…platforms, shifting cost/benefit ratios, new requirements – there is
already much to evaluate, and more is on the way.
At an accelerating clip, relatively young and promising technologies are
helping usher in a whole new set of capabilities.
With acceptance marks creating awareness, and development synergies and
unified systems levying demonstrable impact, just where is technology leading
the market? What do the different
technologies at play do for the provider? The consumer?
What role does the need for standards play?
This Session will spotlight the technologies that are making a
difference, and explain which alternatives ultimately will prove the most
productive and enduring.
Transaction Processing –
In an era of e-commerce, the
unbanked and credit challenged represent a significant portion of the
population. Check cashers and money
transfer agents and other organizations that deal with cash-based payments still
profit from servicing this segment. Unfortunately,
these services can be relatively expensive for the people that use them; it is
they who can benefit most by switching to stored value products.
One company, Western Union, already is generating substantial activity
– and revenue – by enabling individuals who pay with cash to obtain prepaid
telephony services. What’s next? This
Session will address the opportunities and threats that face companies that have
traditionally served individuals who still pay with cash.
Bottom line: where are the hard dollar benefits to be realized, and how do
players ensure they are properly positioned to realize them?
Evaluating Regulatory, Legal, And Security Issues
-- Because stored value represents another form of currency, it is paramount
that every player appreciate the regulatory, legal and security issues that go
with the territory. What must companies do to comply with government regulations
and protect against losses from fraud? The
Patriot Act, banking regulations, money laundering, and many other factors all
affect initiatives, but how and to what extent? How can stored value cards reduce losses and increase
security? This Session will
explore the most pressing issues emerging from the regulatory/legal/security
variable of the stored value equation.
Market Channels: Determining The Right Mix –
Prepaid has emerged as a prime product category for retailers.
Not only does it generate profits, but prepaid products also encourage
regular visits by customers who spend more than average on unrelated merchandise
in the store. Stored value products
provide additional benefits in that they reduce operating costs at the same time
they increase customer satisfaction. But
differences in market channels could make or break a stored value initiative.
Retail, the Internet, direct mail - what determines the best course?
What is the c-store perspective? Why must approaches vary for national
chains vs. regional chains and independent storeowners? And just what are the
benefits of stored value for the typical c-store operator?
The Future Of Stored Value
-- Look ahead at the state of stored value acceptance and penetration in 2005,
and what will be its condition? What
about 2006? Just where is the
fledgling market headed and how quickly will it develop?
What will the impact be to credit card companies and banking institutions
and prepaid telephony concerns? Who
stands to gain the most and what must companies do to ensure they’re not left
behind? In a round-table discussion of industry leaders, prepaid visionaries
will peek ahead to share their respective ideas on everything from market growth
rates to most appealing segments and the requisite strategies to capture them.
If this is the future, how do we get there from here?
About Our Conference
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