An executive preview of the new call center landscape, this eagerly awaited study has "landmark" written all over it. No wonder. In a few short months it has emerged as the industry's mantra. Still, confusion lingers in the mind of customers about the value a CRM approach to call center evolution can bring. Call center managers, IT professionals and CIOs need to be convinced of the benefits of this broadened approach to customer care.
"Customer Relationship Management" is an exclusive market research report. Its insights and analyses are proprietary, as are the models employed to map out and delineate market trends and potential over each of the next five years. Only readers of this document will be able to tap into its strategic assessments, or benefit from its recommendations. This report has been prepared with one goal in mind: Complement the efforts of market players in their respective drives to realize objectives. It is essential reading to anyone involved in delivering Customer Care solutions.
All market forecasts are through the year 2003.
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Published October, 1999
328 Pages
