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Conferences DIRECTORY DA/Call Center Optimization Services |
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THE FUTURE OF DIRECTORY ASSISTANCE! Although the total DA market is growing -- and will continue to grow into the foreseeable future -- traditional landline DA providers' share of the total market is shrinking. There will always be a need for landline DA. However, providers -- both landline and wireless -- are beginning to realize that they must extend beyond traditional DA local listings to retain as much market share as possible. Services and information that add value for the customer are emerging as the banner around which the industry is gathering. EDA is the promise of these services realized. Enhanced Directory Assistance (EDA) includes any services beyond the basic look-up of local telephone numbers for a name and address. EDA already embraces services such as NDA, call completion, reverse look-up and category searches. But another emerging brand of services is beckoning. It possesses enormous inherent potential and includes innovative new offerings like concierge and location-based services… Services that rely on information that is dynamic, changing monthly, weekly, daily or even hourly. And the potential demand associated with these exciting offerings could forever change the course of this long-standing market. “Enhanced Directory Assistance” is a landmark research endeavor. Its insights and analyses are the result of three decades of research into the ever-changing Directory Assistance landscape. The data you will find contained in these pages can be found nowhere else – it is exclusive, as are the proprietary models employed to map out and delineate market trends and potential over each of the next five years. Readers of this document will be able to tap into its strategic assessments, and benefit from its recommendations. It has been prepared with one goal in mind: Help players define and realize objectives. All market forecasts are through the year
2005. |
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