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Conferences DIRECTORY DA/Call Center Optimization Services |
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A Very Different European DA/DQ Model In the wake of liberalization, directory assistance/directory enquiry (DA/DQ) services in much of Europe are experiencing the same market forces influencing the broader telecommunications sector. Indeed, a complex multi-faceted business model, typically associated with larger multi-billion dollar communications sectors, is emerging in the DA/DQ market. Although many of the contributing developments are in early stages and currently adopted only by a small select group, it is clear that DA/DQ as a category is being redefined and energized in the face of declining volume and competitive pressures. The emerging new business model for DA/DQ calls for a cross-media, cross-partner, cross-technology and cross-country strategy that will support a streamlined, broad portfolio of basic and value-added cost-effective services. In fact, there are early signs that the new business model is gradually enabling providers to leverage research and development resources, technology, partnerships and even call center capacity across geographical borders. Consolidations through mergers and acquisitions are starting to separate big-league players from regional, minor providers. The results have started to surface -- a plethora of services that range from automated and operator-assisted basic DA/DQ at the low-end to enhanced business-finder and information services as well as highly, sophisticated image-based location-based services for mobile users. Meanwhile, pricing, quality, outsourcing and packaging all are gaining in significance. Senior Consultant with The PELORUS Group and principal author Saroja Girishankar notes “Clearly, the DA/DQ arena is undergoing a metamorphosis from a no-frills basic enquiry service for phone numbers to an information-oriented service that piggy-backs on sophisticated mobile technologies. The eventual success of the new business model will be years in the making, but it is a model that allows for multiple streams of revenues to be generated from one set of core directory database, systems and marketing assets. DA/DQ as we know it is being re-invented.” Nobody studies the emerging DA/DQ markets more thoroughly or consistently than The PELORUS Group. For two decades, we’ve been a leader in identifying the salient trends upon which the industry will pivot, providing a reliable source for accurate market sizing, and bold, uncompromising opportunity assessment. “European DA/DQ Markets” is an exclusive report. Its insights and analyses are the result of continuous hands-on research into the ever-changing DA/DQ landscape. The data you will find in its pages can be found nowhere else – they are exclusive, as are the models employed to map out and delineate market trends and potential over each of the next five years. “European DA/DQ Markets” has been prepared with one goal in mind: To help players define and realize their objectives. Detailed
Five-Year Opportunity Analyses Though 2007. |
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