NORTH AMERICAN DA:

WIRELINE AND WIRELESS

MARKETS IN TRANSITION

North American DA Markets On The Move

Market forces in the North American Directory Assistance arena are redefining directory assistance as an interactive multi-media experience that fulfills a caller’s information needs.  It’s not just 411 any longer.  Indeed, the U.S. and Canadian Directory Assistance markets are at the crossroads of becoming an overarching industry segment that is being challenged to meet the burgeoning demand for quick, easy access to accurate, comprehensive information.  Result?  This transformation is creating new markets and services.  It is giving rise to business models that promise to produce greater margins in the near term, and new revenues in the long run.  With close to $10 billion in play by 2009, the stakes are large, and each year growing.

The complexion of the market is changing and, as always, as change ignites risk, it also engenders opportunity.  A rapidly growing wireless base is about to surpass the number of installed wireline access lines, and these wireless subscribers are hungry for instant information, over voice or online.

The introduction of enhanced DA and information services to the wireless base will play a key role in the expansion of the DA market.  Though initially these started off as voice services, carriers are starting to provide them in text format as well as in a mix of these mediums.  They are becoming multi-modal – text with maps, voice and video clips – across multiple mediums or channels.  This development is a significant reflection of an industry gripped by change.

“North American DA: Wireline And Wireless Markets In Transition” attempts to set forth for the first time business models that may help DA providers and carriers to break away from their existing revenue-constrained environments, and move to revenue-enhanced models that exploit existing and emerging assets across voice, data and online modes.  The emerging multi-layered business model for DA presupposes a cross-technology, cross-media, cross-partner and cross-regional strategy that supports a streamlined, broad portfolio of basic and value-added cost-effective services.  This report helps refine the strategies required for achieving that goal.

Price $4,495.00 US
Published January, 2005
305 Pages

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