OPPORTUNITIES IN NORTH AMERICAN 

PREPAID WIRELESS - AND BEYOND

Prepaid Wireless Opportunities In The U.S. And Canada

An Eloquent Prepaid Wireless Report For North America

The PELORUS Group - widely acknowledged as a premier analyst firm offering ongoing coverage of prepaid telecommunications - in a landmark effort has expanded its coverage to encompass both the United States and Canada.  While still providing its trademark exhaustive assessment of the rapidly evolving U.S. market’s dynamics, competitive positions and opportunity forecasts, The PELORUS Group has extended its vision and focus into the prepaid wireless potential associated with its neighbor to the north.

The future of communications, in great measure, rests in wireless.  This future includes not only voice, but a spectrum of enhanced services as well.  To fully exploit the opportunity, the industry must first discover a way to permit everyone to benefit.  Although prepaid is an essential part of giving potential subscribers the greatest access to wireless services, many carriers have resisted providing prepaid services.  Critics point to high churn rate and low ARPU.  However, several carriers have already discovered that prepaid can not only tap these sectors, but also deliver a whole new set of customer services, providing a much needed advantage in an intensely competitive market.  Several segments - such as the youth and ethnic markets - represent huge opportunities for the entire communications industry.  Indeed, while the revenues for the next year or two are significant, future revenue streams represent vastly larger opportunities.

Surprisingly, however, many wireless service providers remain reluctant to encourage prepaid programs.  In an unprecedented, comprehensive analysis of prepaid rollout in North America, The PELORUS Group provides an economic analysis of prepaid vs. postpaid programs which demonstrates concretely that prepaid programs can be more profitable in today’s wireless environment.  Prepaid wireless is on the leading edge of a payments revolution that is washing across the entire eco-system, not just telephony. In this sweeping landmark study, we explain why.

The fifth in an acclaimed series of prepaid telephony analyses, “Opportunities In North American Prepaid Wireless – And Beyond” provides a granular analysis of where, how and when prepaid wireless will migrate across the North American landscape.  The cross-elasticity of several tends, such as point of sale activation, which levy an impact on all segments, is explained in detail, with the report examining the major factors driving these trends, while casting a keen eye on what we can expect over each of the next five years.  This is an exclusive report, whose insights, analyses and recommendations are the results of continuous hands-on monitoring and evaluation of the hotly contested prepaid arena.  It is a bold and unprecedented vision of the future of prepaid wireless.

Price $2,495.00 US 
Published January, 2004
150 Pages.

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