Prepaid telecom has emerged as a hotbed of opportunity. Prepaid calling cards, prepaid wireless, prepaid wireline, and prepaid internet telephony - each has a story of remarkable potential. But that story is changing. In 1998, prepaid telecom revenues totaled $2.8 billion. Calling cards accounted for over half. By 2003, they will provide less than a third of the $11 billion registered that year. Concurrently, prepaid wireline will shift from just 4% of the total to 32%. The changes don't stop there. Prepaid wireless and prepaid internet telephony are also ready to redefine their parameters.
Change engenders opportunity, but if traditional telecommunications companies want to maintain their customer base, and grow revenues, they must move with authority to proactively retain customers that might otherwise embrace competitive offerings. What is needed now is information. Information that is frank and accurate, from a reliable source. "Prepaid Telecommunications Markets" is that source. Arguably the most comprehensive examination ever of prepaid telecom issues and strategies, this landmark study takes no short cuts. It is a sweeping assessment packed with hard-to-find details, and enhanced with The PELORUS Group's own unique brand of candid recommendations.
All market forecasts are through the year 2003.
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Published January, 1999.
412 pgs.
