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THE PREPAID MARKET IS CHANGING! As recently as 1996, only 30 percent of the population had ever heard of prepaid calling card. By 1999, awareness had jumped to 89 percent. From 1997 to 1999, the number of minutes sold on prepaid calling cards nearly quadrupled from 3.0 billion to 11.6 billion. By the year 2004, the bar will have risen past the 41 billion mark. The trend towards dramatic shifts is also evidenced in both prepaid wireless, and prepaid wireline. Total wireless subscribers at the end of 2000 were above 105 million. Penetration levels for prepaid wireless and posed to climb from 6.4 percent in 2000, to 16.4 percent in 2004. Although small in relation to other prepaid services, prepaid wireline is also in transition. More companies than ever before now offer prepaid dialtone, and their number is expected to rise. With a market in turmoil, change is an empowering agent... "Prepaid Telephony Markets" is an exclusive market research report. It is the second in an annual series of PELORUS prepaid opportunity analyses. Its insights and conclusions are proprietary, as are the models employed to map out and delineate market trends and potential over each of the next five years. Only readers of these findings will benefit from their strategic assessments and recommendations. This report has been prepared with one goal in mind: Help players realize their objectives, whether corporate, departmental, or personal. It is essential reading for anyone involved in Prepaid Telephony Markets. CHANGE ENGENDERS OPPORTUNITY... All market forecasts are through the year
2005.
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