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Conferences DIRECTORY DA/Call Center Optimization Services |
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NORTH
AMERICAN PREPAID CARDS: Prepaid Calling Cards and Dialtone Opportunities and Strategies through 2008 The Prepaid Market Is Changing In
recent years, phone cards and prepaid dialtone have been bright spots
in a relatively dismal telecom market.
However, the prepaid wireline market is not immune to change
and the challenges that are inherent in change.
The market is growing more sophisticated; vendors are utilizing
more technology to channel their products to end users. Some vendors are offering prepaid accounts which no long
require a card. Indeed,
the days of the live card may be numbered for any vendor that wants to
realize a profit in phone cards. Prepaid
companies must now confront many of the same challenges facing
traditional long distance and local exchange carriers.
Wireless for wireline substitution and package deals are
putting traditional services within the reach of individuals who, in
the past, had no choice but to use prepaid services.
Meanwhile, changes in the law relating to dial-around
compensation and universal service funds will raise the bar for those
who want to remain in the market.
The PELORUS Group’s new “North American Prepaid Cards: Wireline Markets In Transition” report is a highly granular and analytical document. It acknowledges that while there may be challenges, opportunities still abound. The international phone card market is growing. Some vendors are now offering low cost international rates in combination with wireless service. Voice over IP technology can reduce costs to only a small fraction of what they were just a few years ago. Ethnic marketing may still be used to sell international phone cards, but good customer service and rate plans structured to meet the needs of major user groups can provide significant competitive advantages. "North American Prepaid Cards: Wireline Markets In Transition" is dedicated to assisting prepaid vendors mine new opportunities through innovative strategic insights required to succeed in today’s rapidly changing marketplace.
Price $1,995.00 US |
