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SMS! SMS has taken Europe by storm, and the potential in North America is nothing short of staggering. Indeed, that potential may be one of the best-kept secrets in the mobile telephony world. With WAP solutions moving slower than many had envisioned, SMS may be poised for a quantum leap forward. With the right vision, and bold, forward-thinking strategies, SMS providers stand to realize enormous gains. The PELORUS Group is bullish on SMS prospects. The company expects SMS revenue to leap over seven-fold by 2005, from only $137 million for 2001. PELORUS has developed three exclusive scenarios for SMS adoption, and tied them back into key stakeholders that include SMSCs, carriers, and ASPs. “The Future of SMS” closely examines competition from other mobile messaging offerings such as WAP-based email, paging services, instant messaging, and short-range radio. SMS emerges time and again the winner, especially as the service evolves into Enhanced Messaging Services and Multimedia Messaging Services. But there are vast uncertainties. Just as some companies will benefit from this young industry, many will falter. Some will fail altogether. What is needed now is information. Fresh insight backed by hard data, and strong enough to support executive decision-making. “The Future Of SMS” is an exclusive report. You will find it only through The PELORUS Group. It is the result of years of ongoing, painstaking research. Its insights and analyses are proprietary, as are the models employed to clarify and map out market trends and potential over each of the next five years. Only readers of this document will be able to tap into its strategic assessments, or benefit from its recommendations. This report has been prepared with one goal in mind: Help players realize their short and long-term objectives. It is essential reading for anyone involved in the SMS arena. All market forecasts are through the year
2005. |
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