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Prepaid
Calling Cards, Prepaid Wireless, And
Prepaid Wireline: To The Year 2006
When
the Telecom Act of 1996 was passed, few people expected that prepaid
telephony would emerge as a major contributor to competition in local
telecommunications. At
the time, prepaid phone cards served a niche in the long distance
market, which focused on pay phones.
But today there can be little doubt as to the vitality and
importance of this market, nor the fact that it will be instrumental
in transforming telecommunications marketing and customer service over
the next few years. Indeed,
prepaid telephony revenues in the United States, which easily will
exceed $10 billion in 2002, will increase substantially by 2006. Moreover, The PELORUS Group anticipates major shifts in
revenues among existing service providers, and to new players.
Prepaid
telephony is being wielded to tap the potential of underserved
segments within both the wireline and the wireless markets.
In the wireline market, it is enjoying marked success within
the credit challenged and unbanked segments.
In the wireless market, prepaid is making gains in the youth
segment. In this landmark report, The PELORUS Group details why the
potential of certain prepaid segments represents far more than merely
the revenue that can be generated in the next year or two.
Perhaps even more importantly, the study examines prepaid as a
tool to customize service to the specific needs of the communications
service user and to deliver these customized services when they are
needed.
Prepaid
telephony has made undeniable inroads in the wireline market.
The success of prepaid calling cards is indisputable.
Meanwhile, prepaid dialtone has expanded well beyond many
previous projections. However,
this report provides an economic analysis that suggests that the
market can best be served by prepaid wireless programs.
Surprisingly, however, many wireless service providers remain
reluctant to encourage prepaid programs.
Within this exclusive report, The PELORUS Group provides an
economic analysis of prepaid vs. postpaid programs, which demonstrates
that prepaid programs are or can be more profitable in today’s
wireless environment. Moreover,
prepaid wireless will emerge as a vehicle for converting wireline
revenues to wireless revenues. That
trend has already begun.
The
third in an acclaimed series of prepaid telephony analyses, “The
Future Of Prepaid Telephony” provides a granular analysis of the
three major segments of prepaid telephony -- calling cards, wireless
and wireline. The
cross-elasticity of several tends, such as point of sale activation,
which levy an impact on all segments, is explained in detail, with the
report examining the major factors driving these trends, while casting
a keen eye on what we can expect over each of the next five years.
This exclusive report is recommended reading for anyone who
must market or deliver communications services to people who do not
want or cannot qualify for traditional telecom subscriber programs.
Price: $4,495 US
Published: September, 2002
278 Pages
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