WIRELESS WEB SERVICES :

Mobile Browsing

And Internet Connectivity

The Rise Of Wireless Internet Services

The mobile data services phenomenon can best be described as the extraordinary melding of web and wireless technologies that brings vast online and digital content to cell phone users.  The demand is for information to be delivered when, where and how customers want it, and with reasonable, simple price tags.  It means delivering the content at the time, device, format and cost of customer’s choice.

The outlook for wireless data content services, including mobile browsing and Internet connectivity, in the U.S. over the next five years is rock solid.  Wireless data revenues are expected to surge 7-fold from just over $7.2 billion during 2005 to nearly $50 billion by year-end 2010.  Revenues from mobile browsing and Internet connectivity will register a robust growth from just under $1.7 billion during 2005 to $23.6 billion by year-end 2010.  Most importantly, revenues from mobile browsing and Internet connectivity services via cell phones will grow from just over $1 billion in 2005 to $15.3 billion in 2010.  By that time, revenues from wireless data content services will account for nearly 25.9 percent of the total wireless revenues.  

The bottom line is mobile data content services and in particular, mobile browsing and Internet services via cell phones, is a multi-billion-dollar opportunity waiting to be farmed.

“Wireless Web Services: Mobile Browsing And Internet Connectivity” discusses in granular detail the size of the mobile browsing and Internet connectivity segment of the wireless data services market.  In particular, it focuses on mobile browsing services accessed from cell phones.  The study attempts to set forth for the first time business models that may help wireless carriers and equipment providers break away from their existing revenue-constrained environments, and move to revenue-enhanced models that exploit established and emerging assets across voice, data and online modes.  It is packed with exclusive data, and offers five-year forecasts and services strategy profiles built upon hundreds of interview hours with leading players. It is a must read for any organization with a vested interest in the future of wireless internet services.

Price $3,995.00 US
Published September 2005

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