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FREE DA: GOOGLING DIRECTORY
ASSISTANCE
THE RISE OF FREE DA
Free DA has emerged as one of the hottest segments in
telephony. It is also -
seemingly almost overnight - suddenly one of the most crowded.
The lure of billions in advertising dollars has drawn
mainstream DA powerhouses, search engines, and VC-headed start ups
onto the fray
The implications to traditional directory assistance
providers are many, are complex, and ultimately they may be enduring.
Meanwhile, the potential of mining billions in
advertiser-supported revenues has triggered a rush to embrace free and
paid DA/DIS, both in North America and Europe.
This has put traditional DA providers on a fast track to corral
the complex variables at play in the highly competitive advertising
arena.
For more than fifteen years, The PELORUS Group has been a
leader in recognizing and assessing emerging trends and growth markets
in the directories markets. Organizations
around the world tap into our DA expertise. “Free
DA: Googling Directory Assistance” is an exclusive
report, offering unprecedented depth and a bold strategic perspective.
Its insights and
recommendations are the result of years of hands-on research into the
rapidly changing DA landscape. The latest entry in a series of
landmark DA studies from The
PELORUS Group, "Free
DA: Googling Directory Assistance"
may very well be the most provocative such study to date.
All market forecasts are through the year
2012
Price $4,495.00 US
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