Stored value cards have spread across North America like wildfire.  That transformation is occurring faster and to a greater degree than credit cards altered forever the payments’ industry’s landscape over 20 years ago.  The startling fact is, it’s still early into the stored value revolution.  The changes yet to come, the opportunities yet to be realized, are literally unprecedented. 

Originally introduced to include the 50 million Americans that don’t have access to credit and banking facilities, stored value in the form of flexible spending accounts and incentive and promotions cards have gone mainstream.  The implications reverberate across industry segments.  Estimates suggest stored value transactions could exceed $2 trillion in just a few years.  A $2 trillion opportunity… but also a daunting challenge as existing players struggle to shift from one mode of transaction to another. And make no mistake – new players ARE targeting this vast potential. Who are they and what do they bring to the table? What market segments will they pursue, and why?  Which strategies will prevail? What are the emerging market forces that threaten to disrupt stored value’s arc? How will the various market metrics stack-up in terms of potential, application penetration, and revenue realized? What are the variables governing growth in each segment, and just what is at stake in each?

In its largest and most penetrating study to date on stored value, The PELORUS Group offers a compelling case as to which market segments will ultimately prove most profitable, what disruptive technologies and alternatives may emerge to challenge the rise of stored value, and offers some clues as to who the real winners in this high stakes game will be.  Nobody studies the emerging stored value market more consistently or passionately than The PELORUS Group.  For three decades we’ve been a leader in identifying, analyzing and projecting forward where the different prepaid markets are headed, as well as what the ramifications to industry participants will be.  Our thought-provoking assessments are hailed as cogent exercises in realistic market valuations.  Organizations around the world tap into our expertise.  Simply put: “Stored Value: New Markets, New Growth” is a report unprecedented in both its depth and strategic perspective. 

All market forecasts are through the year 2010.

  Price $3,995.00 US 
  Publication:  March 2006
  

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