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TABLE OF CONTENTS
Section

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CHAPTER I:   Directory Assistance Markets In Northern Europe: A Management Summary 1
   1.0   Introduction 1
   1.1  Current Market Trend 3
   1.2  Market Trends Through 2005 6
   1.3  International DA: No Encouraging Signs 12
   1.4  Regarding Research Methods and How to Use This Report   17
CHAPTER II:  Driving Trends, Critical Issues 19
   2.0  Introduction 19
   2.1    Market Dynamics as of 2001 21
      2.1.1   What Competition in DA Has Brought 22
      2.1.2       Emerging Opportunities and Business Strategies 29
         2.1.2.1   For Alternative DA Service Providers 29
         2.1.2.2   For Suppliers of Subscriber Listings Data and Other Content 32
         2.1.2.3   For Suppliers of DA Platforms and Switching Systems 34
      2.1.3   "Talking" Yellow Pages Today and Tomorrow 36
   2.2   Background to Progress 40
      2.2.1   Now the Bad News 43
   2.3   Key Factors Driving DA and Enhanced OS Markets 46
      2.3.1   DA Now Generates Some $1.75 Billion in Direct Charges 46
         2.3.1.1   The Impact of Call Completion/Connection Service and SMS Messaging 52
      2.3.2   The Fast-Growing Need to Reach People More Ways 55
      2.3.3   How New Access Codes Help Open DA Markets to Competition 57
         2.3.3.1   Other Critical Regulatory Steps for Liberalizing Markets 58
      2.3.4   The Impact of Maturing Automated Voice Technology 62
      2.3.5      The Impact of Mobile, the Web and WAP 65
         2.3.5.1   The Promise of Next-Generation Wireless Technology 66
         2.3.5.2    Why the Youth Market Will Be Key -- The Lesson of I-mode 67
         2.3.5.3    Why WAP Phones Are Slow and Cumbersome to Use 70
         2.3.5.4   Encouraging Indications for M-Commerce 71
   2.4    The Trouble with Subscriber Listings 72
   2.5   The Compounded Complexities of International DA 75
      2.5.1   The Need to Harmonize Subscriber Listings 77
      2.5.2      The Migration from E.115 to F.510  83
CHAPTER III:  Current DA Service Markets In Northern Europe: A Statistical Overview 87
   3.0   Background 87
   3.1   Trends in DA Call Volumes and Revenues 90
   3.2     Trends in Basic Service Pricing 99
   3.3     Trends in Enhanced-Feature Pricing 104
      3.3.1   Availability and Pricing: Call Completion 104
      3.3.2   Availability and Pricing: Listings via SMS  108
CHAPTER IV:  National DA Markets And Service Providers 111
   4.0   Introduction 111
   4.1     United Kingdom 112
      4.1.1   British Telecom 116
      4.1.2      Cable & Wireless 118
      4.1.3      Vodafone 120
      4.1.4      Conduit and Sonera 121
      4.1.5     Telegate 122
      4.1.6      Scoot.com 123
   4.2       Germany 125
      4.2.1    Deutsche Telekom 127
      4.2.2      Telegate 130
      4.2.3      Telenor/Viag Interkom/Infoportal 132
   4.3      France 133
      4.3.1    France Telecom 137
      4.3.2    Hays Ceritex 139
      4.3.3       Sonera/Intra Call Centre 140
      4.3.4       Atos Origin 140
      4.3.5       Scoot.com 141
   4.4   The Netherlands 141
      4.4.1   KPN 145
      4.4.2     Libertel-Vodafone and Others 147
      4.4.3      Scoot.com 147
   4.5   Belgium 149
      4.5.1   Belgacom 151
      4.5.2   Mobistar and KPN Orange 153
      4.5.3      Scoot.com 154
   4.6   Switzerland 155
      4.6.1   Swisscom 157
      4.6.2      Conduit 160
   4.7   Ireland 160
      4.7.1   Eircom 163
      4.7.2     Conduit 164
   4.8   Sweden 166
      4.8.1   Telia/Respons 169
      4.8.2     Ahhaaa 171
      4.8.3     Europolitan-Vodafone 173
   4.9   Norway 174
      4.9.1   Telenor 175
   4.10   Denmark 177
      4.10.1   Tele Danmark 179
      4.10.2     Ahhaaa 181
   4.11   Finland 183
      4.11.1   Sonera 184
      4.11.2   Finnet Group  187
CHAPTER V:  Leading Alternative DA Providers 189
   5.0   Introduction 189
   5.1   Telegate 191
      5.1.1   Development and Market Strategy 193
      5.1.2   Operations in Germany 195
      5.1.3   Operations in Italy 197
      5.1.4   Operations in the UK 198
      5.1.5   Operations in Spain 198
   5.2   Conduit 199
      5.2.1   Development and Market Strategy 200
      5.2.2   Operations in Ireland 202
      5.2.3   Operations in the UK 203
      5.2.4   Operations in Austria and Switzerland 205
      5.2.5   Service in Sweden 206
   5.3   Sonera 207
      5.3.1   Operations in Finland 209
      5.3.2   Operations in the UK 210
      5.3.3   Operations in France 210
      5.3.4   Operations in Italy 212
      5.3.5   Services in Sweden 212
   5.4   Cable & Wireless (C&W) 213
   5.5   Telenor 215
      5.5.1   Operations in Norway 217
      5.5.2     Operations in Germany 217
   5.6   Ahhaaa 218
      5.6.1   Operations in Sweden 220
      5.6.2     Services in Denmark 221
      5.6.3     Projected Operations in Norway 221
   5.7   Scoot.com 221
      5.7.1     Operations in the UK 223
      5.7.2     Operations in the Netherlands 223
      5.7.3     Operations in Belgium 223
      5.7.4     Operations in France  224
CHAPTER VI:  Suppliers Of DA Platforms 225
   6.0     Introduction 225
   6.1    Key Product Trends 226
   6.2      varetis (Formerly PC-Plus Informatik) 230
      6.2.1   Projects and Announcements in 2000 232
      6.2.2    Director Assistance Database and Gateways 234
      6.2.3    Multifunctional Operator System 235
      6.2.4    Management Information System (MIS) 236
      6.2.5    Automating Directory Assistance WAP 237
      6.2.6    Web and WAP Interfaces 238
      6.2.7    Directory Solutions for the Internet 240
      6.2.8    Subscriber Data Funnel (SDF) 241
   6.3     ISx (Formerly IBM) 242
      6.3.1    System Description 246
      6.3.2    ISx System Architecture 248
         6.3.2.1   Network Subsystem 248
         6.3.2.2   Database Subsystem 249
         6.3.2.3   Operator Subsystem 252
         6.3.2.4   Management Services 253
         6.3.2.5   Call Control Subsystem 255
         6.3.2.6   Audio Subsystem 256
      6.3.3     Speech Recognition System 258
   6.4     Volt Information Sciences/VoltDelta Europe 258
      6.4.1     OASIS System Description 262
   6.5      Nortel Networks 263
      6.5.1     DMS, Meridian and TOPS 264
      6.5.2     New Solutions for the International Market 266
      6.5.3     Nortel’s Information Portal Solution 267
      6.5.4     Quest411  268
CHAPTER VII:  DA In Northern Europe: A Five-Year Forecast 269
   7.1    Preparing for the Next Five Years 269
   7.2      Key Market Trends and Figures 2001-2005 271
   7.3      International DA: No Encouraging Signs 277
   7.4      Troubling Uncertainty in Europe's Wireless Markets 282
      7.4.1     The Next Phase: GPRS 286
      7.4.2        Positioning Technology and Location-Based Services 288
      7.4.3        The Premise and Promise of 3G Wireless 291
      7.4.4        I-mode: But Will Europeans Kids Go for It? 293
   7.5    Northern Europe, Country by Country, Through 2005 295
      7.5.1        United Kingdom 295
      7.5.2        Germany 297
      7.5.3        France 299
      7.5.4        Netherlands 302
      7.5.5        Belgium 304
      7.5.6        Switzerland 306
      7.5.7        Ireland 308
      7.5.8        Sweden 310
      7.5.9        Norway 312
      7.5.10     Denmark 314
      7.5.11     Finland 315

 LIST OF FIGURES

Figures

Page

1.1   Projected Total Base DA Revenues by Country 2001-2005 6
1.2     Annual DA Call Volume by Country 2000-2005 7
1.3     Annual Base DA Revenues by Country 2000-2005 9
1.4     Shares of Wireline vs. Wireless DA Calls 2001-2005 11
1.5     Projected Total International DA Base Revenues by Country         2001-2005 13
1.6     Annual International DA Call Volume by Country 2000-2005 14
1.7    Annual International DA Base Revenues by Country 2000-2005 14
1.8    Shares of International DA in Total Call Volume and Base Revenues 2000-2005 16
2.1      Annual DA Call Volume 1999-2001 23
2.2      Former PTT Market Shares Starting 2001 25
2.3      Fully Automated DA 32
2.4      Enhanced/Value-Added Services 34
2.5      DA Platforms and Switches 37
2.6     Annual Base DA Revenues Starting 2001 48
2.7     Shares of Wireline vs. Wireless DA Calls 2001 48
2.8     Annual International DA Call Volume and Base Revenues Starting 2001 49
2.9      DA Call Charges -- Early 2001 51
2.10   Rates of Use of Call Completion 2001 54
2.11      SMS for DA Among Leading Providers 56
2.12     EIDQ Members 78
2.13     F.510 Capabilities and X.500 Characteristics 82
3.1  Growing Markets, Flat Markets, Shrinking Markets in 2001 91
3.2   Shares of Wireline vs. Wireless DA Callers 2001 95
3.3   Ranking of Annual Base DA Revenues by Country Starting 2001 97
3.4   Ranking of International DA Call Volume and Annual Base Revenues by Country Starting 2001 98
3.5   Ranking of National DA Call Charges by Country -- Early 2001 101
3.6   Ranking of International DA Call Charges by Country – Early 2001 102
3.7   Call Completion and National DA: Availability and Pricing Among                 Leading Providers -- Early 2001 106
3.8   Call Completion and International DA: Availability and Pricing Among Leading Providers -- Early 2001 107
3.9   Availability and Pricing: SMS for DA Among Leading Providers 109
4.1   United Kingdom: Market Overview 124
4.2   Germany: Market Overview 134
4.3   France: Market Overview 142
4.4   The Netherlands: Market Overview 148
4.5   Belgium: Market Overview 154
4.6   Switzerland: Market Overview 161
4.7   Ireland: Market Overview 165
4.8   Sweden: Market Overview 172
4.9   Norway: Market Overview 177
4.10  Denmark: Market Overview 182
4.11   Finland: Market Overview 187
5.1  Market Shares of Alternative DA Providers Starting 2001 190
6.1  ITG 235
6.2  MIS 237
6.3  varetis’ WAP Directory Services Solution

239

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