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TABLE OF CONTENT

Section
Executive Summary  
CHAPTER I:  North American DA: An Overview of the Current Landscape
  1.0  Background
  1.1  Definitions
    1.1.1  Non-Published and Non-Listed Numbers
  1.2  History of Directory Assistance
    1.2.1  Beginnings of National DA
    1.2.2  Rollout of NDA
    1.2.3  Emergence of Enhanced DA 19
  1.3  Regulatory Environment
    1.3.1  Ground Rules for Competition
      1.3.1.1  Universal Service Order
      1.3.1.2  The Fourteen Point Checklist
    1.3.2  Reaffirmation of 1996 Telecom Act Principles
    1.3.3  Ruling on Directory Listing Updates
    1.3.4  Triennial Review and UNE
  1.4  Status of Competition
    1.4.1  RBOC Long Distance Service Approvals
    1.4.2  411 Presubscription Proposals
      1.4.2.1  The Telegate Proposal
    1.4.3  Directory and Internet Publishing Arena
      1.4.3.1  White Page and Yellow Page Directory Listing
      1.4.3.2  Directory Publishing -- 1996 Telecom Act
    1.4.4  Internet Directory Assistance
      1.4.4.1  FCC and Internet DA
      1.4.4.2  Internet Freedom and Broadband Development Act  
CHAPTER II:  Competitive Services, Pricing and Emerging Applications
  2.0  Service Environment Trends
  2.1  Local and Long Distance Issues
  2.2  Service Mix and Pricing Changes
  2.3  Quality Issues
  2.4  Directory Assistance Services
    2.4.1  How They Work
    2.4.2  Local DA
    2.4.3  National DA
      2.4.3.1  NDA Rates
      2.4.3.2  Calling Handling
    2.4.4  International DA
      2.4.4.1  International Rates
    2.4.5    Directory Assistance Call Completion
      2.4.5.1  Business Paid Call Completion
  2.5  Landline Enhanced DA Services
    2.5.1  Landline EDA Services Offering
    2.5.2  Reverse DA
    2.5.3  Category Searches
  2.6  Wireless DA Services
    2.6.1  Other Services Features
    2.6.2  Enhanced DA
  2.7  Canadian DA Services
  2.8  Corporate and Enterprise Directory Services  
CHAPTER III:  Market Players: Strategies and Opportunities
  3.0  New Opportunity and Challenges
  3.1  Status of Telephony Competition
    3.1.1  Local Competition
      3.1.1.1  CLECs
    3.1.2  Long Distance Competition
  3.2  Growth in Wireless Services
    3.2.1  Location-Based Services (LBS)
  3.3  DA Alternatives
    3.3.1  Printed Directories
    3.3.2  Internet DA
      3.3.2.1  Canadian Online Listings
      3.3.2.2  Charging for Online DA
    3.3.3  Wireless Web
    3.3.4  Voice Portals
  3.4  Key Players and Strategies: Platform and Listing Firms
    3.4.1  DA Platform Vendors
      3.4.1.1  InterVoice-Brite
        3.4.1.1.1  Omvia
      3.4.1.2  ISx
        3.4.1.2.1    ISx Platform
        3.4.1.2.2    DA Listings
        3.4.1.2.3    Tools for Enhanced DA and Wireless Services
        3.4.1.2.4    ISx’s Architecture
        3.4.1.2.5    Web Access to DA
        3.4.1.2.6    DA Automatic
      3.4.1.3   Lucent Technologies
        3.4.1.3.1    Operator Services Position System (OSPS)
        3.4.1.3.2    EXS Converged Services Platform
        3.4.1.3.3    Cyberlog Ltd.
        3.4.1.3.4    Broadband Utilities, Inc.
      3.4.1.4     MDTelecom
        3.4.1.4.1    MDomni Platform Components
      3.4.1.5     Nortel Networks
        3.4.1.5.1    Evolution of  TOPS
        3.4.1.5.2    Migrating to Succession Operator Services
        3.4.1.5.3    Directory Enquiry Services
      3.4.1.6     Siemens
      3.4.1.7     Taqua
      3.4.1.8     Telcordia Technologies
      3.4.1.9     varetis
        3.4.1.9.1    Partners and Customers
        3.4.1.9.2    Directory Assistance Platform
        3.4.1.9.3    Directory Listings
        3.4.1.9.4    Automation Solutions
        3.4.1.9.5    Directory Solutions for the Internet
        3.4.1.10   VoltDelta
          3.4.1.10.1  DirectoryExpress
          3.4.1.10.2  iExpress
          3.4.1.10.3  SpeechExpress
    3.4.2  Directory Listing Firms
      3.4.2.1     Acxiom
        3.4.2.1.1    InfoBase
        3.4.2.1.2    Telephone Directories
        3.4.2.1.3    Data Sources
      3.4.2.2     LSSi
        3.4.2.2.1    NDA
        3.4.2.2.2    IDA Gateway Service
        3.4.2.2.3    MobileConnect
        3.4.2.2.4    Local Directory Database Services
        3.4.2.2.5    Corporate DA Solutions
    3.4.3  InfoUSA
  3.5  U.S. Carriers
    3.5.1  U.S. Wireline Carriers
      3.5.1.1  AT&T Communications
        3.5.1.1.1    AT&T 00 INFO
        3.5.1.1.2    Toll Free Directory Service
        3.5.1.1.3    AnyWho Web
      3.5.1.2  BellSouth
        3.5.1.2.1  Info By Voice
      3.5.1.3  Cincinnati Bell Telephone
        3.5.1.3.1    Talking Yellow Pages
      3.5.1.4  Qwest Communications
        3.5.1.4.1    System Architecture
      3.5.1.5     SBC Communications
        3.5.1.5.1    SNET Directory Assistance in Spanish
        3.5.1.5.2    SBC Enhanced DA Services
        3.5.1.5.2    SBC Wholesale Services
      3.5.1.6     Sprint Local
        3.5.1.6.1    Sprint Wholesale
      3.5.1.7     Verizon
        3.5.1.7.1    Superpages.com
      3.5.1.8     WorldCom (MCI)
        3.5.1.8.1    MCI’s 10-10-9000
    3.5.2  Wireless Carriers
      3.5.2.1    AT&T Wireless
        3.5.2.1.1    Voice Portal
      3.5.2.2    Cingular
      3.5.2.3    Sprint PCS
      3.5.2.4    Verizon Wireless
  3.6  Canadian Carriers
     3.6.1 Wireline Carriers
      3.6.1.1    Bell Canada
        3.6.1.1.1    Directory Assistance Services
        3.6.1.1.2    Automation
        3.6.1.1.3    BCE Nexxia
      3.6.1.2    MTS Communications
      3.6.1.3    TELUS Communications
        3.6.1.3.1    Wholesale Operator Services
      3.6.1.4    Call-Net Enterprises (Sprint Canada)
      3.6.1.5    Primus Telecommunications Canada
    3.6.2  Canadian Wireless Companies
      3.6.2.1    Bell Mobility
        3.6.2.1.1    VoiceNet
      3.6.2.2    Microcell Connexions
      3.6.2.3    Rogers AT&T Wireless
      3.6.2.4    TELUS Mobility
  3.7  Other Service Providers
    3.7.1  CanTalk
    3.7.2  Excell Global
    3.7.3  First Data Teleservices
    3.7.4  InfoNXX
      3.7.4.1    Wireless Phone Numbers
    3.7.5  Metro One Telecommunications
      3.7.5.1    Call Center Locations and Customers
    3.7.6  ComTrust
    3.7.7  Nordia
    3.7.8  OSC Services
CHAPTER IV: Changing Market Dynamics and Emerging Trends
  4.0  Market Dynamics
  4.1  Market Drivers and Challenges
    4.1.1  Growth in Mobile Users
      4.1.1.1    Location-Based Services Deployment
    4.1.2  Wholesaling, Outsourcing, and Enterprise DA
      4.1.2.1    Wholesaling DA
      4.1.2.2    Outsourcing DA
      4.1.2.3    Enterprise DA
    4.1.3  Call Center Challenges
      4.1.3.1    Work Force Management
      4.1.3.2    DA to Contact Centers
    4.1.4  Growth in International Calling
  4.2  Technology Decisions
    4.2.1  System Architecture Evolution
      4.2.1.1    Move to IP Telephony
      4.2.1.2    Softswitches
        4.2.1.2.1    Applying the Softswitch
    4.2.2  DA Automation
      4.2.2.1    History of DA Automation
      4.2.2.2    Current Automation Sequence
      4.2.2.3    Impact on Customer Satisfaction
      4.2.2.4    Impact on Legacy Systems
        4.2.2.4.1    Lucent Technologies
        4.2.2.4.2    Nortel Networks
      4.2.2.5    Speech Recognition Update
        4.2.2.5.1    Current Automation Efforts
        4.2.2.5.2    Full DA Automation
      4.2.2.6    Speech Recognition Firms
        4.2.2.6.1    AT&T Labs
        4.2.2.6.2    InfoSpace
        4.2.2.6.3    Nuance Communications
        4.2.2.6.4    Philips Speech Processing
        4.2.2.6.5    Phonetic Systems
        4.2.2.6.6    Preferred Voice
        4.2.2.6.7    SpeechWorks International
        4.2.2.6.8    Telelogue
  4.3  Future Trends and Issues
    4.3.1  New Numbering Schemes
      4.3.1.1    Presubscription in Europe
    4.3.2  New Listing
      4.3.2.1    Wireless Subscriber Listings
      4.3.2.2    ENUM
    4.3.3  Enhanced Services Demand
    4.3.4  Personal Voices
    4.3.5  Regulatory Changes  
CHAPTER V:  Directory Assistance: The Next Five Years
  5.0  Market View
  5.1  Data Sources
    5.1.1  United States
      5.1.1.1    FCC Data
    5.1.2  Canada
  5.2  U.S. Markets
    5.2.1  Current U.S. Market View
      5.2.1.1    Directory Assistance in Overall U.S. Telecommunications
      5.2.1.2    U.S. Wireline Subscribers by Provider
    5.2.2  U.S. DA Forecasts: 2002-2006
      5.2.2.1    U.S. Wireline DA Market: 2002-2006
        5.2.2.1.1    U.S. Access Lines
        5.2.2.1.2    U.S. Wireline DA Calling Volume Calculations
        5.2.2.1.3    Wireline DACC and EDA Call Volume
        5.2.2.1.4    U.S. Wireline DA Revenues
      5.2.2.2    U.S. Wireless DA Markets: 2002-2006
        5.2.2.2.1    U.S. Wireless Subscriptions
        5.2.2.2.2    U.S. Wireless DA Calling Volume Calculations
        5.2.2.2.3    U.S. Wireless Enhanced DA
        5.2.2.2.4    U.S. Wireless DA Revenues
      5.2.2.3    Summary of U.S. DA Markets
  5.3  Canadian Markets
    5.3.1  Current Canadian Market View
      5.3.1.1    Directory Assistance in Overall Canadian Telecommunications
      5.3.1.2    Comparison With U.S. Markets
        5.3.1.2.1    Canadian Wireline Subscribers by Providers
    5.3.2  Canadian DA Forecast:  2002-2006
      5.3.2.1    Canadian Wireline DA Market: 2002-2006
        5.3.2.1.1    Canadian Access Lines
        5.3.2.1.2    Canadian Wireline DA Calling Volume Calculations
        5.3.2.1.3    Canadian Wireline DA Revenues
      5.3.2.2    Canadian Wireless DA Market: 2002-2006
        5.3.2.2.1    Canadian Wireless Subscriptions
        5.3.2.2.2    Canadian Wireless DA Calling Volume Calculations
      5.3.3.2    Canadian Wireless DA Revenues
      5.3.3.3    Summary of Canadian DA Markets
  5.4  Conclusions for North America

LIST OF FIGURES

Figure
3.1  ISx4 Architecture
3.2  TOPS in a TDM Network
3.3  TDM TOPS inter-working with a Packet Network
3.4  TOPS Full Intergrated with Succession Call Server (CS2000)
3.5  varetis Product Suite
3.6  varetis Product Suite
3.7  varetis Product Suite
3.8  BCE Nexxia Wholesale Operator Services Overview
4.1  Phonetic Systems Fits in the Carrier Space
4.2  Phonetic Systems Partners
5.1  U.S. Total Telecommunications Revenues, by Service Group -- 2001
5.2  U.S. Total Telecommunications Services Revenues, by Service Groups Percent of Total -- 2001
5.3  U.S. Wireline Subscribers, CLEC vs. ILEC – Percent of Total, 2001
5.4  U.S. Wireline Subscribers -- 2002 to 2006
5.5  U.S. Wireline DA Calls Per Month Per Subscribers -- 2002 to 2006
5.6  U.S. Wireline DA Call Volume -- 2002 to 2006
5.7  U.S. Wireline DA Call Volume, Trend Line -- Annual Percent Change -- 2002 to 2006
5.8  U.S. Wireline Basic and Non-Basic Call Volume Percent of Total -- 2002 to 2006          277
5.9  U.S. Wireline DA Revenues -- 2002 to 2006
5.10  U.S. Wireline DA Revenues, Trend Line -- Annual Percent Change -- 2002 to 2006
5.11  U.S. Wireless Subscribers -- 2002 to 2006
5.12  U.S. Wireless DA Calls Per Month Per Subscribers -- 2000 to 200
5.13  U.S. Wireless DA Call Volume -- 2002 to 2006          284
5.14  U.S. Wireless DA Call Volume, Trend Line -- Annual Percent Change -- 2002 to 2006
5.15  U.S. Wireless EDA -- Percent of Total Volume -- 2002 to 2006
5.16  U.S. Wireless DA Revenues -- 2002 to 2006
5.17  U.S. Wireless DA Revenues, Trend Line -- 2002 to 2006
5.18  U.S. DA Revenues: Wireless and Wireline -- 2002 to 2006
5.19  Proportion of Total DA Volume by Type (U.S.) -- 2002 to 2006
5.20  Proportion of Total DA Revenue by Type (U.S.) -- 2002 to 2006
5.21  Canadian Total Telecommunications by Service Group -- 2001
5.22  Canadian Telecommunications Service Revenue by Service Groups -- Percent of Revenues -- 2001
5.23  Canadian Total Telecommunications Revenue, OPS and DA -- 2001
5.24  Canadian Percentage of Total Access Lines -- by Segment -- 2000
5.25  Canadian Wireline Subscribers -- 2002 to 2006
5.26  Canadian Wireline DA Calls Per Month Per Subscriber -- 2002 to 2006 
5.27  Canadian Wireline DA Call Volume -- 2002 to 2006
5.28  Canadian Wireline DA Call Volume -- Trend Line -- Annual Percent Change -- 2002 to 2006
5.29  Canadian Wireline DA Revenues
5.30  Canadian Wireline DA Revenues -- Trend Line -- Annual Percent Change -- 2002 to 2006
5.31  Canadian Wireless Subscribers -- 2002 to 2006
5.32  Canadian Wireless DA Calls Per Month Per Subscriber -- 2000 to 2006
5.33  Canadian Wireless DA Call Volume -- 2002 to 2006
5.34  Canadian Wireless DA Call Volume -- Trend Line -- Annual Percent Charge -- 2002 to 2006
5.35  Canadian Wireless DA Revenues -- 2002 to 2006 
5.36  Canadian Wireless DA Revenues -- Trend Line -- Annual Percent Change -- 2002 to 2006
5.37  Canadian DA Revenues: Wireless and Wireline -- 2002 to 2006
5.38  Proportion of Total DA Volume by Type (Canadian) -- 2002 to 2006 
5.39  Proportion of Total DA Revenues by Type (Canadian) -- 2002 to 2006
5.40  North American (U.S. and Canadian) DA Revenues -- 2002 to 2006
5.41  Growth Curves for DA Revenues in U.S. and Canada -- 2002 to 2006 
5.42  North American (U.S. and Canadian) DA Call Volume -- 2002 to 2006 

LIST OF TABLES 

Table
1.1  Telecommunications Act of 1996 Sec. 271 Checklist
1.2  RBOC Long Distance Service Approvals
2.1  Dialing Choices for Making OPS and DA Calls
2.2  Calling Procedures in New Jersey (Verizon)
2.3  Calling Procedures in Canada (Sprint Canada)
2.4  ILEC LDA and DACC Rates
2.5  ILEC NDA Rates
2.6  IXC NDA Rates
2.7  NDA Dialing Codes
2.8  International DA Prices
2.9  Landline EDA Services
2.10  Wireless DA
2.11  Wireless DA Call Feature Comparisons
2.12  Wireless EDA Services Comparison
3.1  Yellow Page Books with Greater Than 50K Circulations
3.2  U.S. Carrier Internet-Based DA Services
3.3  Internet DA Sites and Their Features
3.4  Wireless Web Launch Dates
3.5  Voice Portal Updates
3.6  Qwest DA Rates by State
3.7  Wireless Carrier DA Charges
3.8  BCW 2001 Component Revenues
3.9  Call-Net (Sprint) Canada OPS & DA Codes

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