| Section |
| CHAPTER I:
Executive Summary |
| CHAPTER
II: Prepaid Markets: A Reality Check |
| 2.0 Overview |
| 2.1 Background
and History |
| 2.1.1
Prepaid Calling Cards |
| 2.1.2
Prepaid Wireless |
|
2.1.3 Prepaid
Dialtone |
|
2.1.4 The Prepaid
Market in 2003 |
| 2.2 Market Definitions |
|
2.2.1 Types of
Services |
|
2.2.1.1 Prepaid
Calling Cards |
|
2.2.1.2 Prepaid
Wireless |
|
2.2.1.3 Prepaid
Wireline |
|
2.3 Key Markets |
|
2.3.1
Credit-Challenged |
|
2.3.2 Ethnic
Market |
|
2.3.3 Collector’s
Market |
|
2.3.4 Youth
Market |
|
2.3.5 Mainstream
Market |
| CHAPTER
III: Prepaid Wireless Technologies |
|
3.0 Introduction |
|
3.1 Point of Sale
Activation Systems (POSA) |
|
3.2 Types of POSA
Systems |
|
3.2.1 Customized
Systems |
|
3.2.2 Generic
Systems |
|
3.3 POSA Vendors |
|
3.3.1 Blackstone |
|
3.3.2 Debisys,
Inc. |
|
3.3.3 Q Comm
International, Inc. |
|
3.3.4 Western
Union Swiftpay |
|
3.4 Traditional
Billing and Reporting Systems |
|
3.4.1 Billing
Platform |
|
3.4.2 Network
Hardware |
|
3.4.3 Network
Call Flow Control |
|
3.5 Real Time
Systems |
|
3.6 End-User
Provisioning |
|
3.6.1 Boston
Communications (BCGI) |
|
3.6.2 TSI
Telecommunications |
|
3.6.3 VeriSign |
|
3.7 Handset-Based
Systems |
|
3.7.1 Telemac |
|
3.7.2 Telespree |
|
3.8 Security
Systems |
|
3.8.1 Vesta
Corporation |
| CHAPTER
IV: New Strategies To
Leverage The Market |
|
4.0 Introduction |
| 4.1
From Impulse to Planned Purchase |
|
4.2 The Addition
of a Transaction Service |
|
4.3 Destination
Products |
|
4.4 Merchandising
Essentials |
|
4.4.1 The
Complete Offer |
|
4.4.2 Displays
and In-Store Promotion |
|
4.5 Customer
Loyalty |
|
4.6 Retail
Technology |
|
4.7 Conclusion |
| CHAPTER
V: Key Players -- Their
Programs and Strategies |
|
5.0 Introduction |
|
5.1 Prepaid
Wireless Programs |
|
5.2.1 AT&T
Wireless |
|
5.2.1.1 Company
Background |
|
5.2.1.2 Consumer
Offerings |
|
5.2.2 Bell
Mobility |
|
5.2.2.1 Company
Background |
|
5.2.2.2 Consumer
Offerings |
|
5.2.3 Cingular
Wireless |
|
5.2.3.1 Company
Background |
|
5.2.3.2 Consumer
Offerings |
|
5.2.4 Nextel |
|
5.2.4.1 Company
Background |
|
5.2.4.2 Consumer
Offerings |
|
5.2.5 Rogers
AT&T Wireless |
|
5.2.5.1 Company
Background |
|
5.2.5.2 Consumer
Offerings |
|
5.2.6 Sprint PCS |
|
5.2.6.1
Company Background |
|
5.2.6.2 Consumer
Offerings |
|
5.2.7 Telus
Mobility |
|
5.2.7.1 Company
Background |
|
5.2.7.2 Consumer
Offerings |
|
5.2.8 T-Mobile |
|
5.2.8.1 Company
Background |
|
5.2.8.2 Consumer
Offerings |
|
5.2.9
Verizon Wireless Inc. |
|
5.2.9.1 Company
Background |
|
5.2.9.2 Consumer
Offerings |
|
5.3 Companies
that Provide Only Prepaid Service |
|
5.3.1 TracFone |
|
5.3.2 Leap
Communications |
|
5.3.3
Metro PCS |
|
5.3.4 The
Sprint/Virgin Joint Venture |
|
5.4 Prepaid
Market Shares Based on Subscribers |
|
CHAPTER
VI: Prepaid Wireless Revenues
and Forecast |
|
6.0 Wireless
Economics |
|
6.1 The Current
State of the U.S. Wireless Industry |
|
6.2 Prepaid
Wireless Around the World |
|
6.3 A Stored
Value Strategy for Prepaid Telecom Companies |
| 6.3.1
Providing Customer Value |
|
6.3.2 Value
Provided By Prepaid Vendors |
|
6.3.3 Telecom
Services + Stored Value + Segment Marketing |
|
6.3.4 Ethnic
Groups |
|
6.3.5 Youth
Market |
|
6.3.6 Take the
Credit Out of Credit Cards |
|
6.3.7 New Payment
Method Required |
|
6.3.8 Wireless
Service Providers |
|
6.3.9 Conclusion |
|
6.4 The Case for
Prepaid Wireless Revisited |
|
6.5 Total Market
Revenue and Forecast |
|
6.5.1 Total
Prepaid Telephony to 2008 in the U.S. |
|
6.5.1.1 Key
Assumptions |
|
6.5.2 U.S.
Prepaid Wireless Revenue and Forecasts |
|
6.5.2.1 U.S.
Mobile Phone Market |
|
6.5.2.2 Prepaid
Market Penetration |
|
6.5.3 Prepaid
Wireless Revenues |
|
6.6 Canadian
Prepaid Wireless Revenues and Forecast |
|
6.6.1 Canadian
Wireless Subscribers |
|
6.6.2 Prepaid
Wireless in Canada |
|
6.6.3 Prepaid
Wireless Users |
|
6.6.4 Prepaid
Wireless Revenues |
|
LIST
OF TABLES AND FIGURES |
| Tables |
| 5.1
Major North American Wireless Service Providers Subscribers in Millions, Revenue $ Billion for 3 Quarters 2003 |
| 5.2
U.S. Prepaid Subscribers -- September 30, 2003 |
| 5.3
Canadian Prepaid Subscribers -- September 30, 2003 |
| 6.1
Operation Ratios for Wireless Carriers |
| Figures |
| 3.1
Prepaid Services Network |
| 3.2
Switch-Based Configuration |
| 3.3
Service Node Configuration |
| 3.4
Simplified Call Flow |
| 3.5
Call Handling |
| 3.6
Adjunct Switch-Based Prepaid Network |
| 3.7
Service Bureau Deployment of Prepaid |
| 3.8
Telemac Prepaid Phone Call Process |
| 3.9
Telespree Brings IP/LAN Efficiencies to Wireless |
| 6.1
Mobile Telephone Competition Number of Competitors in a County -- 1995 to 2002 |
| 6.2
Total Additional Subscribers -- Year-to-Year -- 1993 to 2003 |
| 6.3
Annual Revenue Per Minute for Mobile Telephone Service -- 1993 to 2003 |
| 6.4
Average Minutes-of-Use per Month -- 1993 to 2003 |
| 6.5
Penetration of Mobile Phone -- 2002 to 2008 -- As percent of the U.S. Total Population 14 Years and Older |
| 6.6
U.S. Total Yearly Mobile Service Revenues -- 1994 to 2003 |
| 6.7
U.S. Prepaid Telephony Revenues -- 1998 to 2003 |
| 6.8
U.S. Prepaid Telephony Markets Revenues -- 2004 to 2008 |
| 6.9
U.S. Prepaid Telephony Component Revenues -- 1998 to 2002 |
| 6.10
U.S. Mobile Phone Subscribers -- 2003 to 2008 |
| 6.11
U.S. Prepaid Wireless Subscribers as Percent of Total Wireless
Subscribers -- 2003 to 2008 |
| 6.12
U.S. Prepaid Wireless Users -- 1997 to 2002 |
| 6.13
U.S. Prepaid Wireless Users -- 2003 to 2008 |
| 6.14
U.S. Prepaid Wireless Revenues -- 1997 to 2002 |
| 6.15
U.S. Prepaid Wireless Revenues -- 2003 to 2008 |
| 6.16
Prepaid Wireless -- Average Annual Revenue Per Subscriber -- 2003 to
2008 |
| 6.17
Canadian Wireless Subscribers -- 2000 to 2007 |
| 6.18
Canadian Additional Wireless Subscribers -- Year-to-Year -- 2000 to 2003 |
| 6.19
Canadian Penetration of Wireless Phones -- 2000 to 2008 -- As Percent of
the Population 15 Year and Older |
| 6.20
Canadian Penetration of Wireless Phones -- 2000 to 2008 |
| 6.21
Canadian Prepaid Wireless Users -- 2000 to 2008 |
| 6.22
Canadian Cellular/PCS Providers Annual Revenues -- 1995 to 2002 |
| 6.23
Canadian Average Annual Revenue Per Prepaid Subscriber -- 2003 to 2008 |
| 6.24
Canadian Prepaid Wireless Revenues -- 2000 to 2008 |
|
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