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Conferences DIRECTORY DA/Call Center Optimization Services |
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| TABLE OF CONTENTS |
| Section |
| CHAPTER I: Executive Summary |
| CHAPTER II: Overview of Prepaid Telecommunications |
| 2.1 Overview |
| 2.2 Background and History |
| 2.2.1 Prepaid Calling Cards |
| 2.2.2 Other Prepaid Services |
| 2.3 Market Definitions |
| 2.3.1 Types of Services |
| 2.3.1.1 Prepaid Calling Cards |
| 2.3.1.2 Prepaid Wireless |
| 2.3.1.3 Prepaid Paging |
| 2.3.1.4 Prepaid Wireline |
| 2.3.1.4.1 Prepaid Dialtone |
| 2.3.1.4.2 Prepaid Long Distance |
| 2.3.1.5 Prepaid Internet Telephony |
| 2.3.1.6 Prepaid Telecommunications Services |
| 2.3.2 Key Markets |
| 2.3.2.1 Prepaid Calling Cards |
| 2.3.2.1.1 Ethnic Market |
| 2.3.2.1.2 Credit-Challenged |
| 2.3.2.1.3 Collectors |
| 2.3.2.1.4 New Markets |
| 2.3.2.1.4.1 Residential |
| 2.3.2.1.4.2 Business |
| 2.3.2.2 Prepaid Wireless |
| 2.3.2.3 Prepaid Internet Telephony |
| 2.4 Technology |
| 2.4.1 Billing Platforms |
| 2.4.1.1 PC-Based |
| 2.4.1.2 Mainframe |
| 2.4.1.3 Pros and Cons of Available Platforms |
| 2.4.1.3.1 PC Platforms |
| 2.4.1.3.2 Switch Platforms |
| 2.4.1.3.3 Service Node Platforms |
| 2.4.2 Network Call Flow Control |
| 2.4.3 Relational Database |
| 2.5 Revenues |
| 2.6 Providers |
| 2.7 Trends |
| 2.7.1 America's Evolution from Credit to Debit |
| 2.7.2 The Emergence of Smart Cards |
| 2.8 Regulation |
| 2.9 Impact on Industry |
| 2.9.1 Increase in Overall Size of the Telecommunications Market |
| 2.9.1.1 Customer Base |
| 2.9.1.2 Minutes of Use |
| 2.9.2 Expanded Options for Calling |
| 2.9.2.1 Prepaid Calling Cards |
| 2.9.2.2 Prepaid Internet Telephony |
| 2.9.2.3 Prepaid Wireline |
| 2.9.2.4 Prepaid Wireless |
| 2.9.2.5 Overall Prepaid Telecom Service |
| 2.9.3 Impact on Traditional Telecommunications Companies |
| 2.9.3.1 Shift in Revenue/Market Share |
| 2.9.4 Traditional Telecommunications Companies' Reactions |
| CHAPTER III: Prepaid Calling Cards |
| 3.1 Overview |
| 3.2 Introduction |
| 3.2.1 Background and History |
| 3.3 Services and Definitions |
| 3.3.1 How They Work |
| 3.3.2 Features and Options |
| 3.3.3 Replenishment |
| 3.3.4 Speed Dialing |
| 3.3.5 Other Features |
| 3.3.6 Impact of Features on Choice |
| 3.3.7 Restrictions on Use |
| 3.3.8 Explanation of Key Prepaid Calling Card Terms |
| 3.4 Technology 91 |
| 3.5 Applications |
| 3.5.1 Consumer Market Applications |
| 3.5.1.1 Retail |
| 3.5.1.1.1 Basic Service |
| 3.5.1.1.2 Convenience and Cost Savings |
| 3.5.1.1.3 Budget Control |
| 3.5.1.1.4 Privacy 96 3.5.1.2 Collecting |
| 3.5.2 Business Market Applications |
| 3.5.2.1 Promotions |
| 3.5.2.1.1 Promotional Case Studies |
| 3.5.2.1.1.1 Case 1: Kellogg's |
| 3.5.2.1.1.2 Case 2: Ameritech and The Art Institute of Chicago |
| 3.5.2.1.1.3 Case 3: Sprint Promotional Effort |
| 3.5.2.1.2 Promotional Packages |
| 3.5.2.1.2.1 U S WEST's Promotional Offerings |
| 3.5.2.1.2.2 CCT Promotional Offerings |
| 3.5.2.2 Source of Revenues |
| 3.5.2.3 Fundraising |
| 3.5.2.4 Employee Recognition and Sales Incentives |
| 3.5.2.5 Market Research |
| 3.5.2.6 Cost Control |
| 3.6 Market Size and Demand |
| 3.6.1 Current M3.6.1.1 Initial Targets Market |
| 3.6.1.2 Potential Targets |
| 3.6.2 Service Coverage |
| 3.6.2.1 Card Availability |
| 3.6.2.2 Card Calling Capabilities |
| 3.6.3 Revenues and Users |
| 3.6.3.1 Revenues |
| 3.6.3.1.1 Breakage |
| 3.6.3.1.2 Value of Minutes Sold |
| 3.6.3.1.3 Average Value Per Card |
| 3.6.3.1.4 Value of Minutes Used |
| 3.6.3.2 Users |
| 3.6.4 Prepaid Calling Card Demand |
| 3.7 Providers and Current Offerings |
| 3.7.1 Overview of Providers |
| 3.7.2 Telecom Providers |
| 3.7.2.1 Ameritech |
| 3.7.2.1.1 Company Background |
| 3.7.2.1.2 History of Calling Card Offerings |
| 3.7.2.1.3 Consumer Offerings |
| 3.7.2.1.4 Business Offerings |
| 3.7.2.1.5 Distributor Offerings |
| 3.7.2.2 AT&T |
| 3.7.2.2.1 Company Background |
| 3.7.2.2.2 Consumer Offerings |
| 3.7.2.2.3 Distributor Offerings |
| 3.7.2.2.4 Promotional |
| 3.7.2.3 Bell Atlantic |
| 3.7.2.3.1 Company Background |
| 3.7.2.3.2 Consumer Offerings |
| 3.7.2.4 BellSouth |
| 3.7.2.4.1 Company Background |
| 3.7.2.4.2 Consumer Offerings |
| 3.7.2.4.3 Promotional |
| 3.7.2.4.4 Distributor Offerings |
| 3.7.2.5 MCI WorldCom |
| 3.7.2.5.1 Company Background |
| 3.7.2.5.2 Consumer Offerings |
| 3.7.2.5.3 Distributor Offerings |
| 3.7.2.6 Pacific Bell |
| 3.7.2.6.1 Company Background |
| 3.7.2.6.2 Consumer Offerings |
| 3.7.2.6.3 International Use |
| 3.7.2.7 SBC |
| 3.7.2.7.1 Company Background |
| 3.7.2.7.2 Consumer Offerings |
| 3.7.2.7.3 Promotional |
| 3.7.2.8 Sprint |
| 3.7.2.8.1 Company Background |
| 3.7.2.8.2 History of Prepaid Calling Cards |
| 3.7.2.8.3 Consumer Offerings |
| 3.7.2.9 U S WEST |
| 3.7.2.9.1 Company Background |
| 3.7.2.9.2 Consumer Offerings |
| 3.7.2.9.3 Business Offerings |
| 3.7.2.10 Frontier |
| 3.7.2.11 Telegroup |
| 3.7.2.11.1 Company Background |
| 3.7.2.11.2 Consumer Offerings |
| 3.7.2.11.3 Distributor Offerings |
| 3.7.3 Non-Telecom Providers ( A Brief Sample) |
| 3.7.3.1 Amoco |
| 3.7.3.2 MoneyGram |
| 3.7.3.3 United Airlines |
| 3.7.3.4 The US Post Office |
| 3.7.4 Technology Providers |
| 3.7.5 Card Printers |
| 3.7.6 Vending Machine Providers |
| 3.8 Market Development and Trends |
| 3.8.1 Pricing |
| 3.8.1.1 Sample Rates of Various Providers |
| 3.8.1.1.1 AT&T |
| 3.8.1.1.2 Bell Atlantic |
| 3.8.1.1.3 Pacific Bell |
| 3.8.1.1.4 SBC |
| 3.8.1.1.5 MCI WorldCom |
| 3.8.1.1.6 The US Post Office |
| 3.8.1.1.7 IDT |
| 3.8.1.1.8 PTT Telekom |
| 3.8.2 Distribution Channels |
| 3.8.2.1 Co-Marketing |
| 3.8.2.2 Trade Shows |
| 3.8.2.3 Vending Machines |
| 3.8.2.4 Internet |
| 3.8.3 Advertising |
| 3.8.4 Regulation |
| 3.8.5 Trends |
| 3.8.5.1 Smart Cards |
| 3.8.5.1.1 Telecards |
| 3.8.5.1.1.1 US West |
| 3.8.5.1.1.2 Bell Canada |
| 3.8.5.1.1.3 NYNEX |
| 3.8.5.1.1.4 The Industry After the NYNEX Withdrawal |
| CHAPTER IV: Prepaid Wireless Services |
| 4.1 Overview |
| 4.2 Introduction |
| 4.3 Services and Descriptions |
| 4.3.1 Prepaid Cellular |
| 4.3.1.1 Definition |
| 4.3.1.2 How the Services Work |
| 4.3.1.3 Obtaining Service |
| 4.3.2 Prepaid Paging |
| 4.3.2.1 Definition |
| 4.3.2.2 How the Service Works |
| 4.3.2.3 Obtaining Service |
| 4.4 Technology |
| 4.4.1 Basic Wireless Technology |
| 4.4.2 Prepaid Cellular |
| 4.4.2.1 Call Processing: Account-Based |
| 4.4.2.2 Call Processing: Set-Based |
| 4.4.2.3 Provisioning of Prepaid Cellular Service |
| 4.4.3 Prepaid Paging |
| 4.5 Applications |
| 4.5.1 Consumer |
| 4.5.2 Business |
| 4.6 Market Size and Demand |
| 4.6.1 Target Markets |
| 4.6.2 Service Coverage |
| 4.6.3 Revenues and Users |
| 4.6.3.1 Revenues: Cellular |
| 4.6.3.1.1 Average Annual Revenue |
| 4.6.3.1.2 Total Prepaid Cellular Revenues |
| 4.6.3.2 Revenues: Paging |
| 4.6.3.3 Users: Cellular |
| 4.6.3.4 Users: Paging |
| 4.6.4 Prepaid Wireless Demand |
| 4.7 Providers and Current Offerings |
| 4.7.1 Key Players: Cellular |
| 4.7.1.1 BellSouth Cellular Corporation |
| 4.7.1.1.1 Company Background |
| 4.7.1.1.2 Consumer Offerings |
| 4.7.1.1.3 Incentive Program |
| 4.7.1.1.4 BellSouth/Southland Partnership |
| 4.7.1.2 Southwestern Bell Wireless |
| 4.7.1.2.1 Company Background |
| 4.7.1.2.2 Consumer Offerings |
| 4.7.1.3 Frontier Cellular |
| 4.7.1.3.1 Company Background |
| 4.7.1.3.2 Consumer Offerings |
| 4.7.1.4 Ameritech Cellular Service |
| 4.7.1.4.1 Company Background |
| 4.7.1.4.2 Consumer Offerings |
| 4.7.1.5 AirTouch |
| 4.7.1.5.1 Company Background |
| 4.7.1.5.2 Consumer Offerings |
| 4.7.1.6 Omnipoint Corporation |
| 4.7.1.6.1 Company Background |
| 4.7.1.6.2 Consumer Offerings |
| 4.7.2 Key Players: Paging |
| 4.7.2.1 SkyTel Communications Inc. |
| 4.7.2.2 BigPlanet |
| 4.7.3 Other Providers |
| 4.8 Market Development and Trends |
| 4.8.1 Pricing |
| 4.8.1.1 Sample Minute Rates |
| 4.8.2 Distribution Channels |
| 4.8.3 Marketing and Advertising |
| 4.8.3.1 Website Marketing |
| 4.8.4 Regulation |
| CHAPTER V: Prepaid Wireline |
| 5.1 Overview |
| 5.2 Introduction |
| 5.3 Services and Definitions |
| 5.3.1 Prepaid Dialtone |
| 5.3.1.1 How the Service Works |
| 5.3.1.2 Benefits and Limitations of Prepaid Dialtone |
| 5.3.1.3 Obtaining Service |
| 5.3.2 Prepaid Long Distance |
| 5.3.2.1 How the Service Works |
| 5.3.2.2 Benefits and Limitations of Prepaid Long Distance |
| 5.3.2.3 Obtaining Prepaid Long Distance Service |
| 5.4 Technology |
| 5.4.1 Call Handling |
| 5.4.2 Billing Platforms |
| 5.4.3 Vertical Services |
| 5.5 Applications |
| 5.5.1 Unable to Pay |
| 5.5.2 Controlling Costs |
| 5.5.3 Activating Short-Term Service |
| 5.5.4 Specialized Business Uses |
| 5.6 Market Size and Demand |
| 5.6.1 Target Markets |
| 5.6.1.1 Initial Targets |
| 5.6.1.2 Potential Targets |
| 5.6.2 Service Coverage |
| 5.6.3 Revenues and Users |
| 5.6.3.1 Revenues |
| 5.6.3.1.1 Profits per Account |
| 5.6.3.2 Users 257 5.6.4 Prepaid Wireline Demand |
| 5.6.4 Prepaid Wireline Demand |
| 5.6.4.1 Telephony Needs |
| 5.6.4.2 Budgeting and Telephone Service |
| 5.6.4.3 Telephone Numbers |
| 5.6.4.4 Long Distance |
| 5.6.4.5 Interest and Demographic Factors |
| 5.7 Providers and Current Offerings |
| 5.7.1 Current Providers |
| 5.7.1.1 Precomm |
| 5.7.1.2 Other Prepaid Wireline Firms |
| 5.7.2 Benefits to the Providers |
| 5.7.3 Types of Prepaid Dialtone Providers |
| 5.7.4 Types of Prepaid Long Distance Providers |
| 5.7.5 Current Offerings |
| 5.7.5.1 Prepaid Dialtone |
| 5.7.5.2 Prepaid Long Distance |
| 5.8 Market Development and Trends |
| 5.8.1 Provider Competition |
| 5.8.2 All-in-One Prepaid Long Distance |
| 5.8.3 Distribution Channels |
| 5.8.4 Advertising |
| 5.8.5 Regulation |
| 5.8.5.1 TRA1996 |
| 5.8.5.2 Application Process |
| CHAPTER VI: Prepaid Intenet Telephony |
| 6.1 Overview |
| 6.2 Introduction |
| 6.3 Services and Descriptions |
| 6.3.1 Definitions |
| 6.3.1.1 Versions of Internet Telephony |
| 6.3.2 Placing a PC-to-Phone Internet Call |
| 6.3.2.1 Advantages of Computer-to-Phone Internet Telephony |
| 6.3.3 Placing a Phone-to-Phone Internet Call |
| 6.3.3.1 Advantages of Phone-to-Phone Internet Telephony |
| 6.4 Technology |
| 6.4.1 Call Handling |
| 6.4.2 Comparison with Standard Telephone |
| 6.4.2.1 Service Elements and Architecture |
| 6.4.3 Benefits |
| 6.4.4 Costs |
| 6.4.5 Networks and Equipment Factors Affecting Demand |
| 6.4.5.1 Carrying Capacity |
| 6.4.5.1.1 Gateways |
| 6.4.5.2 Call Quality |
| 6.4.5.2.1 Voice Compression |
| 6.4.5.2.2 Latency |
| 6.4.5.2.3 Jitter |
| 6.4.5.2.4 Echo |
| 6.4.5.2.5 Fault Handling/Packet Loss |
| 6.5 Applications |
| 6.5.1 Long Distance Calling Applications |
| 6.5.1.1 Business Applications |
| 6.5.1.2 Consumer Applications |
| 6.5.2 International Calling |
| 6.6 Market Size and Demand |
| 6.6.1 History |
| 6.6.2 Current Market |
| 6.6.3 Service Availability |
| 6.6.3.1 Decisions about Service Coverage |
| 6.6.4 Revenues and Users |
| 6.6.4.1 Revenues |
| 6.6.4.2 Users |
| 6.7 Providers and Current Offerings |
| 6.7.1 The Impact of Internet Telephony |
| 6.7.2 Current Pricing |
| 6.7.2.1 IDT |
| 6.7.2.2 Delta Three |
| 6.7.2.3 AT&T |
| 6.7.2.4 Sprint |
| 6.7.2.5 Other Companies |
| 6.7.3 Benefits |
| 6.7.3.1 Telcos |
| 6.7.3.2 ISPs |
| 6.7.3.3 Prepaid Calling Card Companies |
| 6.7.4 Top Providers |
| 6.7.4.1 VocalTec |
| 6.7.4.2 IDT |
| 6.7.4.3 Delta Three |
| 6.7.4.4 AT&T |
| 6.7.4.4.1 International Efforts |
| 6.7.4.4.2 AT&T Global Clearinghouse |
| 6.7.4.5 Sprint |
| 6.7.5 Secondary Internet Telephony Players |
| 6.8 Market Development and Trends |
| 6.8.1 Distribution Channels/Marketing/Advertising |
| 6.8.2 Other Forms of Advertising |
| 6.8.3 Trends 348 6.8.3.1 Marketing Trends |
| 6.8.3.2 Pricing |
| 6.8.3.3 Key Players |
| 6.8.3.4 Technology and Voice Quality |
| 6.8.4 Regulation |
| 6.8.4.1 Local Carrier Fees |
| 6.8.4.2 Long Distance Access Charges |
| 6.8.4.3 Payphone Surcharges |
| 6.8.5 Standards |
| 6.8.6 Billing |
| CHAPTER VII: Prepaid Telephony Forecasts |
| 7.1 Introduction |
| 7.2 Market View |
| 7.2.1 Key Players |
| 7.2.2 Continued Impact on Markets |
| 7.2.3 Revenue Increases and Changing Shares |
| 7.3 Total Market Forecast |
| 7.3.1 Forecast to 2003 |
| 7.3.2 As Percent of All Telecommunications |
| 7.3.3 Market Shares |
| 7.3.4 Key Assumptions |
| 7.4 Components of Prepaid Telecommunications |
| 7.4.1 Prepaid Calling Cards |
| 7.4.1.1 Users |
| 7.4.1.2 Revenues |
| 7.4.1.3 Revenue Measurement Factors |
| 7.4.2 Prepaid Wireless |
| 7.4.2.1 Total Cellular Users |
| 7.4.2.2 Prepaid Cellular Users |
| 7.4.2.3 Paging Users |
| 7.4.2.4 Cellular Revenue Measures |
| 7.4.2.5 Prepaid Cellular Revenues |
| 7.4.2.6 Paging and Prepaid Paging Revenues |
| 7.4.3 Wireline |
| 7.4.3.1 Wireline Revenues |
| 7.4.4 Internet Telephony |
| 7.4.4.1 VoIP Revenues |
| 7.5 Trends and Issues |
| 7.5.1 Regulation |
| 7.5.2 Technology |
| 7.5.3 Competition Within the Industry |
| 7.5.4 Alternative Services: Smart Cards |
|
LIST OF FIGURES |
| Figure |
| 1.1 Growth in Prepaid Telecommunications |
| 1.2 Prepaid Telecommunications Revenue by Service |
| 1.3 Prepaid Telecommunications Revenue by Service |
| 1.4 Prepaid Telecommunications Revenue Share by Service |
| 1.5 Prepaid Telecommunications Revenue Share by Service |
| 2.1 Typical Network Deployed for Prepaid Services |
| 2.2 Typical PC-Based Configuration |
| 2.3 Typical Switch-Based Configuration |
| 2.4 Typical Service Node-Based Configuration |
| 2.5 Simplified Call Flow |
| 2.6 Call Handling |
| 2.7 Prepaid Telecommunications |
| 3.1 Prepaid Calling Cards 1993 - 1998 Number of Cards Sold/Year |
| 3.2 Percentage of Prepaid Calling Card Providers Offering Additional Features |
| 3.3 Applications and Markets |
| 3.4 Prepaid Calling Cards 1993 - 1998 Value of Minutes Used |
| 3.5 Prepaid Calling Cards 1993 - 1998 Percent Breakage |
| 3.6 Prepaid Calling Cards 1993 - 1998 Face Value of Minutes Sold |
| 3.7 Prepaid Calling Cards 1993 - 1998 Percent Growth in Revenues of Minutes Sold |
| 3.8 Prepaid Calling Cards 1993 - 1998 Average Value/Card |
| 3.9 Prepaid Calling Cards 1993 - 1998 Consumer versus Business Use |
| 3.10 Prepaid Calling Cards 1993 - 1998 Value of Minutes Used |
| 3.11 Sample List of Providers by Category |
| 3.12 1998 Ameritech Prepaid Calling Cards |
| 3.13 Sample Rates for Domestic Calling |
| 3.14 AT&T International Prepaid Card Rates |
| 3.15 Sales by Outlet Annual Revenue 166 4.1 Cellular 1993 - 1998 Revenues |
| 4.2 Cellular 1993 - 1998 Average Annual Revenue/Subscriber |
| 4.3 Prepaid Cellular 1993 - 1998 Average Annual Revenue/Customer |
| 4.4 Prepaid Cellular 1993 - 1998 Total Revenues |
| 4.5 Paging 1993 - 1998 Revenues 202 4.6 Paging 1993 - 1998 Average Monthly Revenue/User |
| 4.7 Prepaid Paging 1993 - 1998 |
| 4.8 Cellular 1993 - 1998 Number of Subscribers |
| 4.9 Prepaid Cellular Market Number of Users |
| 4.10 Paging 1993 - 1998 Number of Subscribers |
| 5.1 Prepaid Dialtone Simplified Diagram |
| 5.2 Prepaid (1+) Simplified |
| 5.3 Local and Long Distance Annual Revenue 1993 - 1998 |
| 5.4 Prepaid Wireline Customers and Revenues 1997 - 1999 |
| 5.5 Overall Interest |
| 5.6 Education as a Factor |
| 5.7 Age as a Factor |
| 5.8 Income as a Factor |
| 5.9 Ethnicity as a Factor |
| 5.10 Other Factors |
| 5.11 Comparison of Wireline and Prepaid Wireline |
| 6.1 Intenet Telephony Architecture |
| 6.2 Call Duration of Internet Telephony Calls |
| 6.3 Internet Telephony Revenues 1993 - 1998 |
| 6.4 Prepaid Internet Telephony Revenues 1993 - 1998 |
| 6.5 Comparison of Provider Internet Telephony Rates |
| 7.1 Prepaid Telephony Forecast 1999 - 2003 |
| 7.2 Prepaid Telephony Forecast 1999 - 2003 |
| 7.3 Revenue Share Among Prepaid Services 1999 - 2003 |
| 7.4 Forecast 1999 - 2003, Local and Long Distance Annual Revenue |
| 7.5 Prepaid as a Percent of All Telecommunications |
| 7.6 Prepaid Telecommunications Components Forecast 1999 - 2003 |
| 7.7 Percent of Total Prepaid for Each Component |
| 7.8 Prepaid Calling Cards Forecast 1999 - 2003 Number of Cards |
| 7.9 Prepaid Calling Cards Forecast 1999 - 2003 Consumer versus Business Use |
| 7.10 Prepaid Calling Cards Forecast 1999 - 2003 Value of Minutes Distributed |
| 7.11 Prepaid Calling Cards Forecast 1999 - 2003 Value of Minutes Distributed |
| 7.12 Prepaid Calling Cards Forecast 1999 - 2003 Average Value (Price) per card |
| 7.13 Prepaid Calling Cards Forecast 1999 - 2003 Percent Breakage |
| 7.14 Cellular Forecast 1999 - 2003 Number of Subscribers |
| 7.15 Prepaid Cellular Forecast 1999 - 2003 Number of Users |
| 7.16 Prepaid Cellular Market As Percent of Total Cellular 1999 - 2003 |
| 7.17 Paging Subscribers 1999 - 2003 Number of Users |
| 7.18 Prepaid Paging Subscribers 1999 - 2003 Number of Users |
| 7.19 Cellular Forecast 1999 - 2003 Average Annual Revenue/Subscriber |
| 7.20 Cellular Forecast 1999 - 2003 |
| 7.21 Prepaid Cellular Forecast 1999 - 2003 Average Annual Revenue/Customer |
| 7.22 Prepaid Cellular Forecast 1999 - 2003 Total prepaid Cellular Revenues |
| 7.23 Prepaid Paging Forecast 1999 - 2003 Total Prepaid Paging Revenues |
| 7.24 Wireline Forecast 1999 - 2003 Local and Long Distance Annual Revenue |
| 7.25 Wireline Forecast 1999 - 2003 Prepaid Wireline Revenues |
| 7.26 Voice over Internet Forecast 1999 - 2003 |
| 7.27 Prepaid Voice over Internet Forecast 1999 - 2003 |
