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Conferences DIRECTORY DA/Call Center Optimization Services |
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| TABLE OF CONTENTS |
| Section |
| CHAPTER I: Overview |
| 1.0 Background |
| 1.1 Explanation of SMS |
| 1.1.1 Service Definition |
| 1.1.2 How It Works |
| 1.2 SMS Technology |
| 1.2.1 Short Message Peer to Peer (SMPP) Protocol |
| CHAPTER II: Services and Applications |
| 2.0 Overview |
| 2.1 Services |
| 2.1.1 Handset Requirements |
| 2.1.2 Current Wireless Carrier Offerings |
| 2.1.2.1 ALLTEL |
| 2.1.2.2 AT&T Wireless |
| 2.1.2.3 Cingular Wireless |
| 2.1.2.4 Grupo Iusacell |
| 2.1.2.5 Microcell |
| 2.1.2.6 Nextel |
| 2.1.2.7 Qwest Wireless |
| 2.1.2.8 Rogers Wireless |
| 2.1.2.9 Sprint PCS |
| 2.1.2.10 Telcel |
| 2.1.2.11 Telefonica Moviles |
| 2.1.2.12 Telus Mobility |
| 2.1.2.13 U.S. Cellular |
| 2.1.2.14 Verizon Wireless |
| 2.1.2.15 VoiceStream |
| 2.1.3 Comparisons |
| 2.1.3.1 Availability |
| 2.1.3.2 Features |
| 2.1.3.3 Pricing |
| 2.1.3.4 Canned Messages |
| 2.2 Applications and Segments |
| 2.2.1 Background |
| 2.2.2 Carriers.... |
| 2.2.2.1 OTA |
| 2.2.2.2 Prepaid |
| 2.2.3 Consumers |
| 2.2.3.1 Notification |
| 2.2.3.2 Ringtones |
| 2.2.3.3 Personal Messaging |
| 2.2.3.4 Interconnection |
| 2.2.3.5 Unified Messaging |
| 2.2.3.6 Information Services |
| 2.2.3.7 Location-Based |
| 2.2.4 Business |
| 2.2.4.1 Enterprise Messaging |
| 2.2.4.2 Mobile Commerce |
| 2.2.4.2.1 CRM |
| 2.2.4.2.2 Advertising and Promotion |
| 2.2.4.2.3 Remote Point of Sale |
| 2.2.4.3 Remote Monitoring |
| 2.2.4.4 Job Dispatch |
| CHAPTER III: Market Opportunities and Strategies |
| 3.0 Introduction |
| 3.1 Messaging and Wireless Contexts |
| 3.1.1 SMS Benefits |
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3.1.1.1 Benefits to the SMS Subscriber |
| 3.2 Key Players and Strategies |
| 3.2.1 SMS Platform and Service Providers |
| 3.2.1.1 ADC (Minneapolis, MN) |
| 3.2.1.2 CMG plc (The Netherlands) |
| 3.2.1.3 Comverse Technology Inc. (Wakefield, MA) |
| 3.2.1.4 Ericsson (Stockholm, Sweden) |
| 3.2.1.5 Logica (London, England) |
| 3.2.1.6 Motorola (Schaumburg, IL) |
| 3.2.1.7 Nokia (Finland) |
| 3.2.1.8 Numerex (Atlanta, GA) |
| 3.2.1.9 Sema (France) |
| 3.2.1.10 Telecommunications Systems, Inc. (Annapolis, MD) |
| 3.2.2 Unified Messaging Vendors |
| 3.2.3 ASP and Equipment Vendors |
| 3.2.3.1 Ease of Use |
| 3.2.3.2 Voice Mail and Speech Recognition |
| 3.2.3.3 Push and Pull Information Services |
| 3.2.3.4 UM to UC |
| 3.2.3.5 Polling |
| 3.2.3.6 Conclusion |
| 3.2.4 Wireless Carriers |
| 3.2.4.1 Target Markets |
| 3.2.4.2 Lessons for Overseas |
| 3.2.4.3 Market Strategies |
| 3.2.4.3.1 Improve Customer Retention |
| 3.2.4.3.2 Create New Revenues |
| 3.2.4.3.3 Stimulate Usage |
| CHAPTER IV: Market Dynamics and Forecast |
| 4.0 Introduction |
| 4.1 Market Drivers.. |
| 4.1.1 Mobile Population |
| 4.1.1.1 Overseas Example |
| 4.1.2 Use of Email |
| 4.1.3 Unified Messaging |
| 4.1.4 ASP Innovation |
| 4.2 Market Barriers.. |
| 4.2.1 Interoperability |
| 4.2.2 Capacity |
| 4.2.3 Spamming |
| 4.3 Market Competition |
| 4.3.1 Paging |
| 4.3.2 Wireless Applications Protocol (WAP) |
| 4.3.3 Instant Messaging (IM) |
| 4.3.4 Short-Range Radio |
| 4.4 Market Size and Forecast |
| 4.4.1 Usage |
| 4.4.1.1 Developing Usage Statistics |
| 4.4.1.2 Projected Usage Worldwide |
| 4.4.1.3 Monthly Usage Volume |
| 4.4.1.4 Per Subscriber Benchmark – AMM |
| 4.4.2 Projected Usage in North America: 3 Scenarios |
| 4.4.2.1 Part 1 AMM |
| 4.4.2.1.1 Scenario (1) |
| 4.4.2.1.2 Scenario (2) |
| 4.4.2.1.3 Scenario (3) |
| 4.4.2.2 Part 2 – Number of Subscribers |
| 4.4.2.3 Part 3 – Total Volume of Messages |
| 4.4.3 Revenues |
| 4.4.3.1 Different Revenue Models |
| 4.4.3.2 Pricing Models |
| 4.4.3.2.1 European Pricing |
| 4.4.3.2.2 North American Pricing |
| 4.4.3.2.3 Conclusion |
| 4.4.3.2.4 Other Revenues |
| CHAPTER V: Future Industry Trends and Issues |
| 5.0 Perspective |
| 5.1 New Business Models |
| 5.1.1 Information Services |
| 5.1.2 Entertainment |
| 5.1.3 Mobile Shopping and Transactions |
| 5.1.3.1 Mobile Wallets |
| 5.2 New Service Developments |
| 5.2.1 Cell Broadcasting |
| 5.2.2 SIM Cards |
| 5.3 Next Generation Messaging |
| 5.4 Next Generation Wireless |
| 5.4.1 2.5G or GPRS |
| 5.4.2 3G or UMTS |
| 5.5 Conclusion |
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LIST OF TABLES & FIGURES |
| Tables |
| 2.1 North American Carriers and SMS Text Messaging Availability |
| 2.2 Wireless Carrier SMS Services |
| 3.1 Short Message Services Centers in North America |
| 3.2 United States |
| 3.3 Canada |
| 4.1 SMS Shorthand Language |
| 4.2 Top Paging Carriers in US |
| Figures |
| 1.1 SMS Network Architecture |
| 2.1 SMS Applications |
| 4.1 Email Users: Worldwide and US |
| 4.2 Worldwide Volume of SMS Messages: Per Month During 2000 |
| 4.3 Worldwide SMS Volume: Per Month Historical View |
| 4.4 Worldwide AMM: July 1999 to December 2000 |
| 4.5 Worldwide AMM: End of Quarter and Percent Growth |
| 4.6 Worldwide AMM: Growth Curve |
| 4.7 Worldwide AMM Statistics: December 1998 to 2005 |
| 4.8 North American AMM: Best Case Scenario |
| 4.9 North American AMM: Worst Case Scenario |
| 4.10 North American AMM: Most Likely Scenario |
| 4.11 Number of Wireless Subscribers in North America by Country |
| 4.12 Percent of Digital vs Analog Customers: North America, 1999 |
| 4.13 North American Digital Services as Percent of Total Wireless Subscribers: 2000-2005 |
| 4.14 Total and Digital Subscribers in the North America |
| 4.15 SMS Monthly Volume in North America: Year-End 2000 to 2005 |
| 4.16 SMS Monthly Revenues in North America: Year-End 2000 to 2005 |
| 5.1 Mobile Commerce Flow of Funds |
