A MAJOR NEW PELORUS CONTACT CENTER REPORT

2007 WORLD CONTACT CENTER WORKFORCE MANAGEMENT SYSTEMS MARKET

  

Business Opportunities, Strategies And Market Potential

  
A Landmark Effort Packed With Exclusive Data - Through 2010!
  
  • In-depth Discussion of Significant Trends And The Forces And Issues Impacting The Market Today

  • Shifting Strategies To Accommodate The New Economy: What’s Next?

  • Complete Analysis of Market Size and Complexion

  • Identification and Quantification of Attractive New Market Opportunities Discussions On Pricing, Applications, Technology, And The State Of Competition

  • Highly Detailed Profiles Of Major Vendors

  • Emerging New Market Dynamics: Outlook And Implications

  • Examination of the forces driving the market, including the Impact  of VoIP and industry consolidation

  • Market Shares by Product Composition and Geography

  • Worldwide Market Forecasts - Through 2012

  

You’ve Never Seen A Workforce Optimization Report As Detailed As This!

  

The PELORUS Group

Navigating Change In

Contact Center Research

 

Workforce Optimization Market: Coming of Age

 

The first computerized agent scheduling systems was created by TCS Management Group, Inc. in 1975.  Current products bare little resemblance to early iterations.  Modern WFM systems are easy to use, highly flexible, empowering, and remarkably accurate in building agent schedules, even in today’s complex environments where agents must process queries from multiple channels, on multiple subjects, through multiple locations and communicate in multiple languages.  The payoff comes from more efficient deployment of costly human resources. 

 

The penetration of WFM software in contact centers is still relatively low except in the very large centers.   The good news is that the need for WFM is growing, driven by many factors including rising labor costs and recognition of the contact center as a strategically vital resource.  Vendors, driven by customer demand and the emergence of industry standard interfaces, are shifting to more open architectures, making it easier to port to ACD’s,  IVR’s, interaction recording systems, and other enterprise data bases like human resources.

 

Our analysis carefully reviews the factors favoring growth and the obstacles yet to be overcome.  Our conclusion is that the forces for good greatly outweigh the forces for evil and WFM is poised for a bright future in contact centers.  Industry consolidation, which started in earnest with Witness System’s acquisition of Blue Pumpkin has continues, setting up a showdown between traditional point vendors and those offering more holistic solutions.  One thing is clear.  The market is changing, and for many that change will be dramatic and irrevocable.

 

Nobody studies the emerging contact center markets more thoroughly or consistently than The PELORUS Group. For two decades, we’ve been a leader in identifying the salient trends upon which the industry will pivot, providing a reliable source for accurate market sizing, and bold, uncompromising opportunity assessment.  “2007 Wold Contact Center Workforce Management Systems Market” is an exclusive report, the fourth  of a series.  Its insights and analyses are the result of continuous hands-on research into the ever-changing contact center landscape.  The data you will find in its pages can be found nowhere else – they are exclusive, as are the models employed to map out and delineate market trends and potential over each of the next five years.  “2007 Wold Contact Center Workforce Management Systems Market” has been prepared with one goal in mind: To help players define and realize their objectives.

  

What Distinguishes “2007 World Contact Center Workforce Management Systems Market” From Other Reports:

 

  • This report focuses exclusively on workforce optimization systems.
     

  • This report is global.  The analysis and market shares reflect regional differences in trends, drivers, and product adoption.  Market shares are provided for North America, EMEA, and Rest-of-World.

  • Market trends are discussed at three levels; the overall business environment, the contact centre level, and the vendor level.

  • The report includes market share tables, with breakdowns by geography and revenue components.
     

  • This report provides in-depth profiles of leading vendors.  Each profile is over 1000 words and includes a corporate backgrounder, a detailed examination of products, and a bulleted list of key differentiators. 
     

  • The report is client-driven.  Leading vendors provided input on research direction and scope and participated throughout the process with shipment and pricing input, hour-long executive interviews, and reviews of the their individual profiles to assure accuracy.

  • The study discusses eight specific attributes and strategies that characterize the most successful vendors. 

  • The research identifies opportunities in underserved markets and emphasizes promising new strategies.
     

  • This research looks into the future -- not just in terms of numbers, but the meaning behind the numbers.  Unlike a lot of third-party research reports, assumptions are clearly spelled out so the reader understands the basis of all the analyses and forecasts.

  

Table of Contents

INTRODUCTION

    Mission

    Workforce Optimization Market

      Recording

      Workforce Management

      Performance Management

      e-Learning

      Analytics

    WFO Market Size

    Scope

    Methodology

    Terms

  Tables:

       Workforce Optimization in Contact Centers Market Size by Sector World (2005)

 

EXECUTIVE SUMMARY

    Evolution of Workforce Management

    Goals and Methods

    Summary of Findings

      Global Contact Centers

      Market Size and Distribution

      Major Trends -- Macro Level

      Contact Center Trends

      Vendor Trends

      Market Drivers

      Market Constraints

      Market Growth

      Market Share

      Success Factors

  Tables:

       Features and Functions of Modern Workforce Management Systems

       Agents by Geography, World 2006

       Aggregate Revenue, WFM Software and Services World (2006)

       WFM Sales Forecast, World (2005 to 2012)

       Market Shares, Total Revenues, World (2006)

 

MARKET OVERVIEW

    Introduction

    Business Environment Trends

      Service Dominated Economies

      Service as a Competitive Differentiator

      Healthy Global Economic Outlook

      Tightening Labor Markets

      Growth of Telework

      Business Process Outsourcing

      Multi-Lingual Societies

      Advances in Technology

      Laws and Regulations

      Growing Concern over Global Terrorism

    Contact Center Trends

      Recognition of the Contact Center as a Strategic Resource

      Changing Role of the Contact Center

      Agent Specialization

      Multi-Site Call Centers

      Multi-Channel Communications

      Home Agents

      Industry Consolidation

      Revisiting Metrics

    WFM Vendor Trends

      Inbound, Outbound, and Blended

      Scheduling Off-Phone Time

      Skills-Based Planning

      “What If” Scenario Simulations

      Agent Empowerment

      On-Demand Model

      Easier Integration

      Multi-Channel Scheduling

      Transition to “Workforce Optimization”

    Market Drivers

      Growth in Agent Population

      Low Penetration Among Call Centers

      High Labor Costs

      More Powerful Products

      Open Architecture

      Rapid Growth in Southeast Asia and Other Low-Wage Regions

      Recognition that Small Call Centers Need WFM as Well

      Labor Laws and Regulations

      On-Demand Delivery Option

      Applications Beyond the Call Center

    Market Constraints

      Move to Self-Service

      Maturing Market

      Difficulties in Forecasting

      Underutilization of Capabilities

      Lack of Trained WFM Managers

      Low Cost of Agents Mitigates Need for Optimizing Adherence

      Dissatisfaction With WFM

      Lack of Product for Smaller Call Centers

  Figures:

         WFM Trend Levels

         Internet Penetration By World Region

  Tables:

         Business Environment Trends

         Contact Center Trends

         WFM Vendor Trends

          Market Drivers

         Market Constraints

 

MARKET SIZE, SHARE, AND FORECAST

    Global Contact Centers

    Market Size and Distribution

    World Market Shares

    Market Shares by Global Region

    A Word about Market Forecasts

  Table

         Agents by Geography, World 2006

         Agents by Call Center Size, World (2006)

         Estimated WFM Penetration Size of Call Center, World (2006)

         Aggregate Revenue, WFM Software and Services, World (2006)

         WFM Sales and Number of Agents by Region, World (2006)

         Distribution of Sales by Source, World (2006)

          Market Shares, Total Revenues, World (2006)

         Market Shares, License Revenues, World (2006)

         Market Shares, Total Revenue, North America (2006)

         Market Shares, Total Revenue, EMEA (2006)

         Market Shares, Total Revenue, ROW (2006)

         Comparison of Forecast Revenues to Actual, World - 2004 and 2005

         Actual and Forecast Revenues, World (2005 to 2012)

 

VENDOR PROFILES

    Aspect Software

      Background

      Products

      Differentiators

    Envision Telephony, Inc.

      Background

      Product

      Differentiators

    GMT Corporation

      Background

      Products

      Differentiators

    IEX Corporation

      Background

      Products

      Differentiators

    Left Bank Solutions, Inc.

      Background

      Products

      Differentiators

    Pipkins, Inc.

      Background

      Products

      Differentiators

    Teleopti AB

      Background

      Products

      Differentiators

    Witness Systems

      Background

      Products

        Forecasting

        Scheduling

        Adherence

        Performance Management

      Differentiators

 

 

About The Authors

Prior to joining The PELORUS Group, Richard “Dick” Bucci was a research analyst and consultant for Frost & Sullivan, a leading market information company.  Mr. Bucci has 25 years of senior marketing and sales management experience with Comdial Corporation, Nortel Networks, and smaller telecom equipment providers and value added resellers.  He has been quoted in the Washington Post, Marketing News, Individual Investor, Investors Business Daily, Speech Technology Magazine, CRM Today, Call Center Magazine, Contact Professional, and many international web sites that serve contact center professionals.  Dick is a consultant to many leading companies serving the enterprise voice and contact center markets.  This is his fourth major report on the contact center market.

 

Mr. Bucci has a Master of Business Administration degree from the Weatherhead School of Management, Case-Western Reserve University, and a Bachelor of Business Administration from Kent State University.  He has taught marketing management at the University of Virginia, and served as a guest lecturer at the Darden Graduate School of Business, University of Virginia.

 

Editor Al Fross has researched and written about the contact center arena for three decades.  He has edited and published many groundbreaking studies, including The PELORUS Group’s “Contact Centers: Re-Igniting The Market” and “2004 - World Contact Center Recording Systems Markets” reports.  He holds an MBA in Finance from Rutgers University.

 

  

The PELORUS Group

Helping Navigate Changes in The Payments Industry

 

The PELORUS Group is a market research, consulting, and business planning firm.  Its charter is to provide market research, business management, strategic planning, and competitive intelligence services to its worldwide base of clientele.

 

Its challenge is to veer away from consensus research, and expose the myths within key financial services, telecommunications, and information services industries.

  

Additional reports available from The PELORUS Group:
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“2005 World Contact Center Recording Systems Market”

“Wireless Location-Based Markets”

“2004 World Contact Center Recording Systems Market”

“Wireless Speech Recognition”

“Contact Centers: Re-Igniting The Market”

“Stored Value: 21st Century Currency”

“The Future Of Contact Centers”

“Speech Technologies: The Growth Years”

“The DIS Survey”

“Prepaid Telephony”

“Wireless Web Services”

“Prepaid Wireless”

“Wireless Payments”

“Unified Messaging CPE”

“European DA/DQ Markets”

“Opportunities In North American Prepaid Wireless - And Beyond”

“Enterprise Unified Communications”

“Unified Communications For The Service Provider”

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