A MAJOR NEW PELORUS GROUP REPORT

NORTH AMERICAN DA AND SEARCH:

AT THE CROSSROADS OF OPPORTUNITY

An Unprecedented Research Report
Authored By Saroja Girishankar That Analyzes

·          Why 2008 Will Prove To Be The Defining Moment For DA 

·          What New Entrants Are Being Drawn By The Lure Of The Market’s Size 

·          What Competition And Opportunities DA Faces Going Forward 

·          As Local Search Becomes Medium And Device-Agnostic, How Quickly Will It DA Be Drawn Into The Equation?

·          What Impact Will The Following Disruptive Services Have On Traditional DA And Directory Information Services:

-        Portable Global Positioning Systems Expanding Beyond Traditional Directions Into Business Category Search And DIS;

-        Plug-And-Play Voice-Based Step-By-Step Driving Directions Services Piggy-Backing On Traditional DA; 

-        Voice-And Text-Based Comparison Shopping, Travel And Other Vertical Industry Services Poised To Launch; 

-        Free DA, In Its Second Version, Evolving Into Free DIS Offerings; 

-        Online Yellow Pages And Mobile Local Search Competing With Paid And Free DA; 

-        Social Networks Tapping Into The Youth Market With Voice And Other Widgets For Event-Based DIS; 

-        All You Can Eat Search Services Outfitted With Live Background Guides; 

-        Targeted Demographic-Based Search And Information Services. 

·          Why Wholesale And Retail DA Providers Face A Mixed Market Growth Amid Broad Peripheral Opportunities?

·          What Will Be The Impact Of Mobile Phones Morphing Into All-In-One Smart Devices, Encompassing Music And Video Streaming To Business Search, Location-Based Services And Even Novels?

·          To What Extent Will Mobile Phone Device Makers Provide Content Services That Range From Directions To Music To Promotional Coupons, Etc.?

·          Reality Checks: 

-             How Far Will Booming Wireless Usage Cut Into Wireline DA?

-             What Sort Of Future Will Wireless DA Enjoy? 

·          How Will Companies Monetize Unchartered Territory - Parallel Multi-Stream Business Models For The DA Industry Are At A Crossroads:

-             DA As Mainstream Service To Accommodate New Offerings;

-             Convert Disruptive Services Into New Opportunities Through Partnerships;

-             Expanding Value-Chains To Tap Into Surrogate Segments And Partners;

-             Create High-Volume Advertiser-Based Revenue Models In Short Order;

-             Up The Ante On The Wireline DA Front To Add Broadband DIS;

-             Mix Of Subscription, Ad-Based Free And Paid Models.

·          What Efforts Are Being Made vis-à-vis Efficient Call Center And Operator Practices For Better Margins?

·         What Higher Order Automated Services Are Emerging To Offset Outsourcing Challenges

·         Five-Year Forecasts For The Mainstream DA Market, Loaded With Insights Into Expanding Value Chains

A Serious And Comprehensive Exploration Of The Future Of Director Assistance

SAVE $1,500! - By taking advantage of our Prepublication Discount

"North American DA And Search: At the Crossroads Of Opportunity" is scheduled for release in June 2008.

Price $4,495.  But submit your order with payment before May 15, 2008 and you pay only $2,995. 

SAVE $1,500!  YES!  I want to take advantage of your Prepublication Discount!!

Please accept my order for _____ copy(ies) of "North American DA And Search: At the Crossroads Of Opportunity".  Since I am forwarding payment prior to May 15, 2008, I pay only $2,995.00 US per copy - I save $1,500.00 per copy.

NJ and NY residents please add applicable sales tax.  Price includes PDF softcopy

Check Enclosed                     Bill My Company, P.O.#  ___________________

 Credit Card: Type/Account # _______________________  Exp. Date:   /   /       
Security Code ______

Name: ______________________________________________________ Title: ____________________

Company: _____________________________________________________________________________

Address: _______________________________________________Mail Stop: ______________________

City/State/Country/Zip: ______________________________________________________________

Phone: ____________________

Fax: ____________________  

Email: ______________________

Signature: _____________________________________________________________________________

To Order This Study Or For More Information

Table of Contents

Reports