A MAJOR NEW PELORUS GROUP REPORT

The DIS '08 Survey:  Free and Paid Models

Two Years Ago The PELORUS Group Blazed New Ground With Its Landmark DIS Survey.  A Huge Transformation Has Since Occurred. Some Markets Have Struggled, Others Have Prospered, And New Markets Never Before Seen Are Emerging.  More Than Ever Before, Our Industry Needs Answers.

The DIS ’08 Survey Is An Exhaustive Survey Of Attitudes, Usage Trends,

And Plans Concerning Directory Information Services

Exclusive Primary Research Findings Packed With Actionable Data From Hundreds Of User Interviews!

Ÿ          Familiarity Levels With Directory Information Services;

Ÿ          Willingness To Use Basic Wireless DA Services;

Ÿ          Willingness To Use Directory Information Services;

Ÿ          Attitudes Toward Current DA Pricing Levels;

Ÿ          Sensitivity/Preferences To Per Call Fees vs. Flat Rate Models;

Ÿ          Emerging DIS User Profiles: Key Demographics;

Ÿ          Consumer Awareness Of Additional Information Services;

Ÿ          Types Of Information Consumers Look For Including Listing, Business Hours, Products, Address And Directions, Weather, Traffic, News, Comparison Shopping/Travel, Etc;

Ÿ          Voice vs. Text Preferences;

Ÿ          Awareness Of Navigation Uses For Business Listings And Other Related Information;

Ÿ          Directions And Listing Preferences: GPS Navigator vs. Mobile Phone vs. Internet vs. Social Networks;

Ÿ          What Additional Types Of Data Are Consumers Seeking?

Ÿ          How Proposed Services Map Into Current User Segmentation;

Ÿ          Sensitivity Towards Advertisements During DA And DIS Calls;

Ÿ          Content Delivery Method Preference:

-           Text Message,

-           Speech Recognition/Response,

-           Live Operator;

Ÿ          Media Preferences For Conducting - Local Searches:

-           Search Engines,

-           Printed Yellow Pages,

-           Internet Yellow Pages,

-           Mobile Local Search;

Ÿ          Willingness To Upgrade Cell Phone To Gain More Capabilities/Open Access;

Ÿ          Familiarity With Emerging Free DA Services;

Ÿ          Willingness To Listen To Ads For Free DA;

Ÿ          Time Thresholds For Ads: Under 10 Seconds, 15 Seconds, Etc;

Ÿ          Attitudes Toward Automated vs. Operator Assisted Free DA;

Ÿ          Number Of Ads Consumers Will Tolerate;

Ÿ          Interest in Being Able To Receive Mobile Numbers Of Others And Willingness To Release Their Own Mobile Numbers (Under What Conditions Is It Acceptable?);

Ÿ          Where Are DIS Users Getting Their Directions From - Online From Computers, GPS Navigators, From Wireless Web Access Or 411 DIS, Or Even From Friends In Their Social Networks?

Ÿ          Perceived Value Of "Alerts";

Ÿ          Willingness To Use Search Engines Like Yahoo! And Google For DA/DIS;

ALL THE ABOVE DATA ANALYZED BY GENDER, AGE, EDUCATION, HOUSEHOLD INCOME, AND ETHNICITY!

An Exclusive Metric Of Growing DIS Adoption

SAVE $1,500! - By Taking Advantage Of Our Prepublication Discount.

"The DIS '08 Survey" is scheduled for release in June, 2008.  Price: $4,995.

But submit your order with payment before May 30, 2008 and you pay only $3,495.

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