A MAJOR NEW PELORUS GROUP REPORT

ENHANCED DIRECTORY ASSISTANCE

A Five-Year Opportunity Analysis

An Exhaustive Study Dedicated To The Issues, Trends, And Competitive Forces Which Will Determine The Future Of The Enhanced Directory Assistance Markets

Exclusive Data Packed With Opportunity Analysis - Through 2007!

· Understand Why And How Demand For Directory Assistance Is Changing

· New Revenue-Generating Services: Impact To Traditional Providers

· Detailed Business Opportunity Analysis

· Emerging Enhanced Services Markets

· Close-Up: Wireless DA Revenue And Profit Potential

· Opening The Market To New Products:

- Internet DA - Concierge Services

- National DA - Location-Based Services

· DA Systems Providers: Tailoring Products For New Markets

· The Specter Of Increased Competition

· Prospect Of Traditional Wireline Carriers Entering Enhanced DA And Their Respective Strategies

· In-Depth Look At The Forces Driving Change

· Discussions Of Leading-Edge Consumer Offerings

· New Technologies Impacting The Market

· EDA Revenue Stream And Associated Pricing Models

· Who Will Be Doing The Buying – Getting Consumers To Embrace EDA

MARKET FORECASTS - THROUGH 2007

Your Roadmap To New Directions Within The Directory Assistance Market!

The PELORUS Group
Navigating Change In
Directory Assistance Markets

ENHANCED DA REDUX

In 2001, The PELORUS Group released its first comprehensive analysis of the nascent enhanced directory assistance market. In the two years that have elapsed since, the market picture has firmed. Multiple new services from a host of players have converged to both generate user awareness and galvanize the industry. In an overall DA market characterized by declining call volumes, EDA offers the promise of new revenue generation through a myriad of bold offerings designed to incite usage and spark growth.

From wireless providers and their outsourcers, to wireline incumbents hampered by regulatory constraints but positioning to capitalize on the upsurge in consumer interest, industry players are honing strategies. For good reason. Within five years, the market for EDA services could climb to $5 billion. With so much hanging in the balance, the need for accurate and realistic opportunity assessment has never been more pressing.

Nobody studies emerging DA markets more consistently or thoroughly than The PELORUS Group. For three decades we’ve been a leader in identifying, analyzing and projecting forward where the market is headed, as well as what the ramifications to industry participants will be. We hold no punches. Our thought-provoking assessments are hailed as cogent exercises in realistic market valuations. Organizations around the world tap into our DA expertise. “Enhanced Directory Assistance” is an exclusive report, offering unprecedented depth and a bold strategic perspective. Its insights and recommendations are the result of years of hands-on research into the rapidly changing DA landscape. The latest entry in a series of landmark DA studies from The PELORUS Group, “Enhanced Directory Assistance” may very well be the most provocative such study to date.

The PELORUS Group’s
“Enhanced Directory Assistance”
isolates and analyzes:

The outlook for specific enhanced services – when, where, and how;
The reasons some carriers view the EDA value proposition guardedly;
Calling volumes, actuals and trends, for EDA – today and tomorrow;
Regulatory, strategic, and tactical issues for wireline players eyeing EDA;
Close-up: The outsource phenomenon post local number portability and the introduction of wireless data listings;
Service-specific caution points for wireless and wireline players;
EDA and demographic considerations – a moving target;
Basic-service vs. enhanced DA pricing: how price levels are evolving, with their inevitable impact on usership, profit margins and revenues;
Key players – markets pursued, strategies embraced, and growth issues to be resolved;
Highly detailed five-year market forecasts…EDA call volume and revenue, wireless and wireline…through 2007!

CONTENTS

EXECUTIVE SUMMARY

BUSINESS, REGULATORY AND TECHNOLOGY FACTORS PROPELLING EDA
   Market Overview
   Service Definition
   Expanding Contact Information
   Prevailing Regulatory Issues
   Wireless Number Databases
   In-House Operations vs Outsourcing
      Economies of Scale
      Conserve Capital Investment and Reduce Development Cost
   Pricing & Business Models
      Per Call Billing
      Revenue Per Call
      Labor Cost Per Call
         Off-Shore Call Centers
      Gross Margin
   Barriers to Entry
      Data Aggregator
      DA Call Center Operator
   New Business Models
      Subscription Models
      Advertising Models
   Enabling Technology
      DA Automation
      History of DA Automation
      Current Automation Sequence
      Impact on Customer Satisfaction
      Balancing Automation with the Human Touch

THE LANDLINE MARKET: MOVING TOWARD EDA
   Market Overview
   National DA
   International DA
   Directory Assistance Call Completion
   Reverse DA
   Category Searches
   ILECs and EDA
   U.S. Wireline Carriers
      AT&T
      BellSouth
      Cincinnati Bell Telephone
      Qwest Communications
      SBC Communications
      SNET
      Sprint
      Verizon
      WorldCom (MCI)

EDA IN THE WIRELESS MARKET
   Market Overview
   Different Motivations
   The Growth of Enhanced Services
   A New Business Model
   Wireless Carriers Outsource DA
   The Wireless Opportunity
   Wireless Numbers
   Services for the Wireless User

      Location-Based Services (LBS)
      Information Services
      City Guides
      Navigation (turn-by-turn-driving directions)
   Future Developments
U.S. Wireless Carriers
      AT&T Wireless
      Cingular
      Sprint PCS
      Verizon Wireless
      Others

EDA OUTSOURCERS, DATA AGGREGATORS AND PLATFORM PROVIDERS
   Market Overview
   Carriers vs. Alternative Service Providers
   Retail vs. Wholesale
   Acxiom
   BellSouth
   ComTrust
   Excell Agent Services
   First Data Teleservices
   InfoNXX
   ISx
   LSSi
   Metro One
   SBC Wholesale Services
   SNET Wholesale
   Sprint Wholesale
   varetis
   Verizon Wholesale
   VoltDelta

FIVE-YEAR TREND AND GROWTH ANALYSIS
   Market Overview
   Total DA Market – 2002 to 2007
   Impact of Wireless
   US Access Lines – 2002 to 2007
   Monthly Usage per Access Line – 2002 to 2007
   Wireless Subscribers – 2002 to 2007
   The Growth of Enhanced Wireline DA Services
   U.S. Wireline EDA Revenues – 2002 to 2007
   Wireless DA Call Volume – 2002 to 2007
      Local DA – 2002 to 2007
      National DA – 2002 to 2007
   Wireless EDA Call Volumes And Revenues – 2002 to 2007
      Wireless Numbers – 2002 to 2007
      Movie Listings – 2002 to 2007
      Location-Based Services – 2002 to 2007
      Driving Directions – 2002 to 2007
      Concierge Services – 2002 to 2007
      Personal Numbers – 2002 to 2007
   Assumptions
      Complete and Accurate Databases
      Enhanced Information Will Require More End-user Technology

PLUS OVER 30 CHARTS AND TABLES

About The Authors

Tom Miezejeski, Vice President of Research, The PELORUS Group, has over 15 years experience in the communications industry. Mr. Miezejeski boasts an extensive background in market research, strategic analysis and technology assessment. In his current position, Mr. Miezejeski is primarily responsible for the company’s research in the operator services and prepaid telephony markets. Other areas of expertise include emerging wireless industry trends, calling cards and carrier infrastructure equipment.

Prior to joining The PELORUS Group, Mr. Miezejeski was with Telcordia Technologies (formerly Bellcore) where he directed and managed its market research activities. In addition, Mr. Miezejeski consulted for research firms Northern Business Information (now part of the Gartner Group), The Eastern Management Group and Insight Research. During this time, Mr. Miezejeski authored over 20 major research studies and worked with key telecommunications carriers and manufacturers on competitive and strategic issues.

Mr. Miezejeski has a BBA in Finance and Investments from the City College of New York, and a Master of Business Administration from New York University.

Editor Al Fross has researched and written about the directory assistance arena for two decades. He has edited and published many groundbreaking studies, including The PELORUS Group’s “North American DA Markets” and “Future Of Operator Services” reports. He holds an MBA in Finance from Rutgers University.

The PELORUS Group

Navigating Change In Enhanced Directory Assistance

The PELORUS Group is a market research, business planning, and competitive intelligence firm. Its charter is to provide strategic insight for its worldwide base of clientele. Its challenge is to veer away from consensus research, and expose the myths within key telecommunications and information services industries.

Additional reports available from The PELORUS Group:

“Corporate Directory Assistance Markets”	“Wireless Speech Recognition”
“European DA/DQ Markets”	“Stored Value: 21^st Century Currency”
“North American Directory Assistance Markets”	“Enhanced Directory Assistance 2001”
“The Future Of Operator Services”	“CTI to CRM”
“The Future Of Prepaid Telephony”	“Operator Services”
“Global Speech Recognition”	“Prepaid Telephony”
“Enterprise Unified Communications”	“Prepaid Wireless”
“Unified Communications For The Service Provider”	“The Future of SMS"
“The Future Of Contact Centers”	“Unified Messaging CPE”
“Wireless Location-Based Markets”	“European Directory Assistance Markets”

--------------------------------------------------------------------------------------------------------------

Please accept my order for ________ copy(ies) of “Enhanced Directory Assistance” at $3,995.00 US per copy. Discounts are available for multiple copies. NJ and NY residents, please add applicable sales tax. Price includes one hardcopy, and a PDF softcopy.

___ Check enclosed ___ Bill my company P.O.# ______________________ ORDER NOW!

___ Credit Card Type/ Account # _____________________________ Exp. Date ____ / ____ / ____

Name: ___________________________________________________ Title: __________________________
Company:_________________________________________________________________________________
Address: _________________________________________________________________________________
Mail Stop:_________________________________________________________________________________
City/State/Country/Zip_______________________________________________________________________
Phone: __________________	Fax: _________________	Email:______________________________
Signature:_________________________________________________________________________________

Mail to: The PELORUS Group, First Growth Plaza,33 Second St., Raritan NJ 08869-1841
908-707-1121 * Fax: 908-707-1135 * E-Mail: info@pelorus-group.com

To Order This Study Or For More Information
Return to "Enhanced Directory Assistance Markets" Report