A MAJOR NEW PELORUS CONTACT CENTER REPORT

WORLD
CONTACT CENTER
RECORDING SYSTEMS MARKET

 

Full And Selective Recording Business Opportunities And Market Growth
A Landmark Effort Packed With Exclusive Data - Through 2008!

·      Detailed Forces And Issues Impacting The Market Today

·      Full Recording vs. Selective Recording Constraints, Drivers And Potential

·      Competitive Profiles Of Vendors Such As ASC telecom, Dictaphone Corporation, etalk, Envision Telephony, HigherGround, NICE Systems, Verint Systems, Voice Logger, And Witness Systems

·      What Will Be The Effects Of Anti-Telemarketing Legislation?

 

·       Shifting Strategies To Accommodate The New Economy: What’s Next?

·       Granular Analysis By Market Segment

·       Discussions On Pricing, Applications, Technology, And The State Of Competition

·       Emerging New Recording Market Dynamics: Outlook And Implications

·       Sizing The Market Opportunity:  Units, Revenue, Vendor Specific Market Shares

·       Worldwide Market Forecasts - Through 2008

 

 

You’ve Never Seen A Contact Center Recording Report As Detailed As This!

 

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The PELORUS Group
Navigating Change In
Contact Center Research

FULL AND SELECTIVE RECORDER ASSESSMENTS 
FOR THE NEW CONTACT CENTER

 Like other IT businesses, the contact center space has had to deal with slowdowns in investment spending.  However, few technologies have the same power to improve customer loyalty and satisfaction while reducing operating costs as voice and data recording.  With the added capability to mine vast rich silos of customer information to extract the nuggets of information that lead to successful new products and strategic initiatives, the recording industry is poised to enjoy steady growth over the next five years. 

The PELORUS Group projects that the full recording sector will grow to almost $400 million in 2008.  Selective recording revenues will nearly double over the same time period.  Declines in the value of hardware sales will be offset by increases in the sale of new software applications and enhanced customer services.  Leading vendors are seeking to provide 360 degrees solutions, including high-level consultation on goal setting, benchmarking, and guidance on the optimum deployment of contact center investments.

Driving this growth is a wealth of new applications, emerging new markets, a persuasive business case, modest penetration rates, and corporate compliance and liability concerns.  The replacement cycle for the Y2K-induced spurt of products purchased in 1998-1999 will provide a welcome bump in market growth, as applications such as performance management, e-learning, speech analytics, data mining, automated surveys, VoIP and multimedia recording gain traction.  While the industry is highly concentrated, there are ample opportunities for second and third tier vendors to expand sales.  With new applications, they can achieve greater wallet share in their existing customer base and carve out strong positions in new and emerging market segments.

 

Nobody studies the emerging contact center markets more thoroughly or consistently than The PELORUS Group. For two decades, we’ve been a leader in identifying the salient trends upon which the industry will pivot, providing a reliable source for accurate market sizing, and bold, uncompromising opportunity assessment. “World Contact Center Recording Systems Market” is an exclusive report. Its insights and analyses are the result of continuous hands-on research into the ever-changing contact center landscape. The data you will find in its pages can be found nowhere else – they are exclusive, as are the models employed to map out and delineate market trends and potential over each of the next five years. “World Contact Center Recording Systems Market” has been prepared with one goal in mind: To help players define and realize their objectives.

What Distinguishes “World Contact Center 
Recording Systems Market” From Other Reports:

  • Selective and full recording, while using similar technologies, are distinctively different businesses.  This report recognizes the different market and technology forces that drive and constrain each space and provides separate forecasts and market shares.
  • This report is global.  The analysis and market shares reflect regional differences in trends, drivers and product adoption.  Market shares are provided for North America, EMEA and Rest-of-World.
  • Unlike other reports on call center recording, this analysis recognizes that the market for selective and full recording products is comprised of more than software.  Vendors provide software, hardware and -- increasingly -- a rich set of value-added services.  This study takes a careful look at the changing composition of these three components and projects how and why the mix will change between 2004 and 2008.
  • Market shares are reported by geographic region and further broken down by units as well as dollars.  
  • This report provides in-depth profiles of nine leading vendors.  Each profile is over 1000 words and includes a corporate backgrounder, a detailed examination of products, and a discussion of the vendor’s strategies.
  •  The report is client-driven.  Leading vendors provided input on research direction and scope and participated throughout the process with shipment and pricing input, hour-long executive interviews, and reviews of the their individual profiles to assure accuracy.
  • The study examines in detail the nine core strategies used by recording system vendors and evaluates their applications and effectiveness.
  • The research identifies opportunities in underserved markets and emphasizes promising new strategies. 
  • This research looks into the future -- not just in terms of numbers, but the meaning behind the numbers.  Unlike a lot of third-party research reports, assumptions are clearly spelled out so the reader understands the basis of all the analyses and forecasts. 
  • It’s not just about recording.  Although selective and full recording are the applications discussed, the extensive background analysis of the number of call center agents, the breakdown of call centers by agent size, and long term trends impacting the size of the call center market will be valuable to any firm that derives significant revenues from call center markets.

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CONTENTS

INTRODUCTION

  Scope

  Methodology

  Report Organization

  Terms
 

EXECUTIVE SUMMARY

  Market Size and Growth

  The Changing Composition of Recording Systems

  Revenue Forecast

  Market Drivers and Constraints

  Vendor Strategies

  Balanced Distribution
 

VENDOR COMMUNITY

  Overview

  Points of Differentiation

    Vendor Product Capability Comparison Grid

    Vendor Target Markets: Comparison

  Vendor Profiles

    ASC telecom

      Background

      Products

      Strategies

    Dictaphone Corporation

      Background

      Products

      Strategies

    etalk Corporation

      Background

      Products

      Strategies

    Envision Telephony, Inc.

      Background

      Products

      Strategies

    HigherGround

      Background

      Products

      Strategies

    NICE Systems

      Background

      Products

      Strategies

    Verint Systems

      Background

      Products 

      Strategies

    Voice Logger

      Background

      Products

      Strategies

    Witness Systems

      Background

      Products

      Strategies
 

FULL RECORDING MARKETS

  Product Description

  Buying Process

  Market Share Overview

    World Market Shares

      Full Recording Market Share World Revenues by Vendor

      Full Recording Market Share World Seats by Vendor

    North American Market Shares

      Full Recording Market Share North American Revenues by Vendor

      Full Recording Market Share North American Seats by Vendor

    EMEA Market Shares

      Full Recording Market Share EMEA Revenues by Vendor

      Full Recording Market Share EMEA Seats by Vendor

    ROW Market Shares

      Full Recording Market Share ROW Revenues by Vendor

      Full Recording Market Share ROW Seats by Vendor
 

SELECTIVE RECORDING MARKETS

  Product Definition

  Buying Process

  Market Share Overview

    World Market Shares

      Selective Recording Market Share World Revenues by Vendor

      Selective Recording Market Share World Seats by Vendor

    North American Market Shares

      Selective Recording Market Share North American Revenue by Vendor

      Selective Recording Market Share North American Seats by Vendor

    EMEA Market Shares

      Selective Recording Market Share EMEA Revenues by Vendor

      Selective Recording Market Share EMEA Seats by Vendor

    ROW Market Shares

      Selective Recording Market Share ROW Revenues by Vendor

      Selective Recording Market Share ROW Seats by Vendor
 

MARKET ANALYSIS AND FORECAST

  Overview

  Macro-Level Trends

  Service Dominated Economies

  Service as a Competitive Differentiator

  Improving Global Economies

  Laws and Regulations

  Growth of Customer Self-Service 

  Privacy and Security Concerns 

  Declining Computing Costs 

  Industry-Specific Trends

  Recognition of the Contact Center as a Strategic Resource 

  Industry Consolidation

  Decentralization

  Transition to “Agent Optimization” 

  Business Process Outsourcing

  Multi-Channel Communications

  Software-Centric Suite Model

  Market Drivers: Selective Vs. Full Recording

    Attractive ROI

    Y2K Replacements

    Improving Global Economies

    Modest Penetration Rates

    Liability Concerns

    Compliance with Regulations

    New Technologies

    New Customer Applications

    Channel Marketing

  Market Restraints: Selective Vs. Full Recording

    Economic Woes of Key Market Participants 

    Mergers and Acquisitions 

    High Initial Cost

    Low Labor Costs for Outsourced Contact Centers

    Privacy Concerns

    Lack of Product for Small to Medium Call Centers

    Automation

    Sales Process Challenges in Selling New Capabilities 

  Full Recording

    Full Recording Revenues by Source

      Software

      Hardware

      Services

      Totals

    Full Recording Revenues by Region

      North America

      EMEA

      ROW

      Totals

  Selective Recording

    Selective Recording Revenues by Source

      Software

      Hardware

      Services

      Totals

    Selective Recording Revenues by Region

      North America

      EMEA

      ROW

      Totals

  Market Forecasts to 2008

  Definitions

  Pricing Assumptions

    Vendor Price Per Seat Full Recording

      Software/Seat

      Hardware/Seat

      Services/Seat

      Total/Seat

    Vendor Price Per Seat Selective Recording

      Software/Seat

      Hardware/Seat

      Services/Seat

      Total/Seat

  Unit Sales Assumptions

  Forecast Tables

    Seat Shipments and Vendor Revenues for Full Recording to 2008

    Seat Shipments and Vendor Revenues for Selective Recording to 2008

    Percent of Agents with Recording Capability

      Agents

      Percent with FR

      Percent with SR

 

 

PLUS OVER 30

 CHARTS

AND TABLES!

 

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About The Authors

Prior to joining The PELORUS Group, Richard “Dick” Bucci was a research analyst and consultant for Frost & Sullivan, a leading market information company.  Mr. Bucci has 25 years of senior marketing and sales management experience with Comdial Corporation, Nortel Networks, and smaller telecom equipment providers and value added resellers.  He has been quoted in the Washington Post, The Richmond Post-Dispatch, Individual Investor, Investors Business Daily, Speech Technology Magazine, CRM Today, Communications Convergence, The National Post, Buyside, Virginia Business, Hotel and Motel Management, and others. 

 

Mr. Bucci has a Master of Business Administration degree from the Weatherhead School of Management, Case-Western Reserve University, and a Bachelor of Business Administration from Kent State University.  He has taught marketing management at the University of Virginia, and served as a guest lecturer at the Darden Graduate School of Business, University of Virginia. 

 

Editor Al Fross has researched and written about the contact center arena for three decades.  He has edited and published many groundbreaking studies, including The PELORUS Group’s “Contact Centers: Re-Igniting The Market” and “The Rise Of Hosted Contact Centers” reports.  He holds an MBA in Finance from Rutgers University.

 

 

The PELORUS Group

Helping Navigate Change in Contact Centers

 

The PELORUS Group is a market research, consulting, and business planning firm.  Its charter is to provide market research, business management, strategic planning, and competitive intelligence services to its worldwide base of clientele.

 

Its challenge is to veer away from consensus research, and expose the myths within key telecommunications and information services industries.

 

Additional reports available from The PELORUS Group:

“The Rise Of Hosted Contact Centers”

“Wireless Location-Based Markets”

“Contact Centers: Re-Igniting The Market”

“Wireless Speech Recognition”

“The Future Of Contact Centers”

“Stored Value: 21st Century Currency”

“North American Directory Assistance Markets”

“Speech Technologies: The Growth Years”

“The Future Of Operator Services”

“CTI To CRM”

“The Future Of Prepaid Telephony”

“Operator Services”

“Global Speech Recognition”

“Prepaid Telephony”

“Enterprise Unified Communications”

“Prepaid Wireless”

“Unified Communications For The Service Provider”

“Unified Messaging CPE”

“Enhanced Directory Assistance”

“Opportunities In North American Prepaid Wireless - And Beyond”

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