A Special Report From The PELORUS Group And Waxberg Consulting

Broadband Opportunities In Higher Education Campuses:
A Vertical Market Analysis

 Actionable Insight Dedicated To Marketing Broadband
Solutions To Campus Environments

  •         Detailed Analysis By Market Segment

  •         The Forces Redefining The Industry’s Status Quo

  •         Prospects For Network Infrastructure Equipment And Broadband Services

  •         CIO Broadband Vendor/Service Providers Selection Criteria

  •     Broadband Service Provisioning Issues: 2003 vs. 2005

  •         Dissecting The Market Drivers

  •         Network And Equipment Factors Impacting Demand

  •             Results Of Interviews With Campus CIOs From Around The US

  •              Broadband Budget Plans By Technology

  •              CIO Evaluations Of Key Players

  •              Broadband Drivers By Higher Education Campus Segments

  •              Applications Considered Essential By Campus CIOs:  Today’s And Tomorrow’s

  •              Prevailing Issues Confronting Broadband Implementation

  •              What Broadband Concerns Need To Know To Sell Into A Campus Environment:  CIO Hot Buttons

A LANDMARK REPORT PACKED WITH EXCLUSIVE DATA

 The PELORUS Group
The Final Word In
Broadband Research

Broadband Opportunities In Higher Education Campuses

By 2005, broadband vendors and service providers will be vying for close to $3.5B in campus network budgets.  

Campus Internet usage continues to surge.  Soon voice, data, and video applications will converge over a single IP network service.  Meanwhile, the increased demand for collaboration will drive peer-to-peer network services.  Grid computing will provide on demand computational power.  All of these developments drive the need for more bandwidth.  Network speeds that a year to two ago seemed satisfactory can today be inadequate to handle the explosion in volume and types of data.  The demand for broadband equipment and services within campus communities is poised for dramatic growth, and those organizations that move quickly to capitalize on that demand stand to realize substantial gains.

In order to be successful selling to CIOs of higher education institutions, broadband vendors must be cognizant of the challenges that are “keeping the CIOs up at night”.  These challenges are internal, but need the help of vendor-supplied products, applications, and support to be overcome.  Some of these challenges manifest themselves in the strategies that the CIOs adopt for their networks but, more importantly, in the criteria the CIOs use in the vendor selection process.

“Broadband Opportunities In Higher Education Campuses: A Vertical Market Analysis” has one overriding goal: to qualify and quantify the opportunities emerging from the demand for broadband network solutions within higher education markets.  A highly granular vertical market analysis, this unprecedented study provides for the first time an actionable understanding of higher education campus broadband network challenges and opportunities.  Emphasis is placed on providing information necessary to develop successful sales and marketing strategies.  The report describes current campus buying environments, examines the status of deployed networks, provides opportunity forecasts, and generates exclusive insight into the challenges that broadband vendors to the higher education market need to understand in order to be successful in this market. 

The PELORUS Group
“Broadband Opportunities In Higher Education Campuses”
isolates and analyzes:

  •         Campus network budget growth: Issues and opportunities

  •         What specific challenges broadband vendors must be cognizant of as stated by CIOs, inclusive of network congestion, security, mobility/wireless, convergence of voice/data/video onto a common fiber optic based transport infrastructure, need for improved service, resource shortages, and disaster planning/recovery deficiencies

  •         ROI consideration from campus CIOs’ perspective

  •         Granular segmentation of the higher education campus broadband market

  •         Drivers of IT deployment in higher-education campus environments, and their respective implications

  •         Why increased network infrastructure bandwidth is critical, and why that demand will surge

  •         CIO vendor solutions criteria – What’s keeping the CIOs up at night relative to broadband vendors?

  •         The major applications being implemented today vis-à-vis broadband, how they may change over the next 24 months, and the impact they levy on broadband demand

  •         Targeted opportunities for service and network equipment vendors – network adoption patterns for Ethernet 10Gbps, VPN, Optical Networking, Ethernet 1Gbps, VoIP, Unified Messaging, Networked PDAS, SANS, Web/desk conferencing, Grid Computing, and more

  •         Why new bandwidth needs over campus networks will surge, concurrent with a 10-fold increase over typical 2003 backbone network speeds

  •         The outlook for Voice over Frame Relay and Voice over ATM, as well as Voice over IP

  •         Change in usage patterns for ISDN, DSL, and cable modems

  •         Why it is essential for broadband concerns to understand that different segments for higher-education campus CIOs sport widely dissimilar needs, and accordingly, vendor decision criteria

  •         The different weight of importance behind vendor reputation, product support, product/service capabilities, price, QoS, response time, SLA, etc.

  •         Direct CIO quotes about key players such as Cisco, Juniper, Microsoft, Dell and more, and whom they perceive as the true leaders

  

Contents

Executive Summary

 

Introduction And Methodology 

  Introduction 

  Scope Of The Research

  Market Segmentation 

  Research Design

  Project Leadership 

 

Campus Network Functions:  Broadband Infrastructure Requirements 

  Information Technology Organization 

  Understanding The IT’s Mission And What That Means For Broadband Sales

  Administrative Computing

  Academic Computing:  Trends And Issues Affecting Broadband Penetration

  Distance Learning And Network Evolution:  Key Broadband Drivers

  Research Computing -- Data Communities And Resultant High Bandwidth Demand

 

Selling Broadband Solutions Into Campus Environments:  Understanding CIO Challenges 

  Survival Challenges 

    Security 

    Disaster Planning/Recovery

  Network Challenges 

    Network Congestion

    Mobility/Wireless

    Convergences

    Resource Shortage

    Need For Improved Service

 

Broadband Addressable Markets

  Total Market Budget View 

    Campus Network Budgets By Segments

  Addressable Markets -- 2003 vs. 2005

    Staff

    Network

    Access

    Software

    Training

    Maintenance

    Outsourcing

    Other

  Return On Investment Measures

  Sources And Uses Of Funds

  Budget Confidence Levels

 

Broadband Applications Growth And Ramifications 

  Impact On The Network

    Distance Learning Applications

    Peer-To-Peer Applications

    Strategic Planning Implications

  High-Bandwidth Applications -- Growth By Campus Segment Through 2005

    Video Conferencing

    e-Commerce

    Distance Learning

    Collaboration

 

Targeted Opportunities:  Implementation Plans

  The Baccalaureate Segment

    Network (VPN, Ethernet, Optical Networks, Etc.)

    Service (VoIP, Streaming Audio/Video, Networked PDA’s)

    Access (T1, DSL, Wireless LANs, Cable Modems, Etc.)

  The Masters Segment

    Network (VPN, Ethernet, Optical Networks, Etc.)

    Service (VoIP, Streaming Audio/Video, Networked PDA’s)

    Access (T1, DSL, Wireless LANs, Cable Modems, Etc.)

  The Doctoral Segment

    Network (VPN, Ethernet, Optical Networks, Etc.)

    Service (VoIP Streaming Audio/Video Networked PDA’s)

    Access (T1, DSL, Wireless LANs, Cable Modems, Etc.)

 

Backbone Networks:  Infrastructure & Services Demand Through 2005

  Network Transport 

    VPN

    Optical Networking

    Ethernet vs. Ethernet 10Mbps vs. Ethernet 100Mbps vs. Ethernet 1Gbps vs. Ethernet 10Gbps

    Frame Relay

    ATM

    Satellite

  Voice Over Technologies 

    Voice Over IP

    Voice Over ATM

    Voice Over Frame Relay

  Network Services 

    Streaming Video/Audio

    Networked PDA’s

    Web And Desktop Conferencing

    Storage Area Networks

    Unified Messaging 

    Peer-To-Peer

    Grid Computing

 

The Demand For Broadband Network Access Solutions:  2003 to 2005 

  Network Access 

    T1 Technologies

    LANs

    Wireless LANs

    WANs

    Wireless WANs

    Fixed Wireless

  Local Access 

    ISDN

    DSL

    Cable Modems

  Wireless Local Access 

    Wireless Laptop

    Wireless 2.5G

    Wireless 3G

 

CIO Decision Criteria:  Issues Directly Impacting Broadband Marketing Strategies

  Network Strategies Employed

    Network Access

    Communications

    Remote Access

    Attract/Retain

    Information Provisioning

    Research Empowerment

    Vigilance

    Legacy Systems

    Partners

    Outsourcing

  Relative Value Of Information Channels

    Peers

    Trade Publications

    Seminars And Conference

    Vendor Sales Forces

    Vendor Training Sessions

  Service Provider Selection Criteria

    Service Capabilities

    Service Capacity

    Price

    Reputation For Reliability

    Reputation For Security

    SLAs

    Bundling

    Geographic Reach

    Management

  Hardware Vendor Section Criteria

    Capabilities

    Price

    Reputation For Reliability

    Vendor Response Time

    Bundling of Products

    Management

    QoS

    Support

  The Baccalaureate Segment 

  The Masters Segment

  The Doctoral Segment

 

List of Exhibits:

Backbone Network Technologies

Wireless Technologies

Campus Segmentation

Distance Learning 

Survival Challenges 

Network Challenges 

Campus Network Budgets

Network Budget Breakdown

Network Budget Confidence

High-Bandwidth Applications

2002 Representative Network Configuration Segment Comparisons

Baccalaureate Segment Representative Network Configuration

Masters Segment Representative Network Configuration

Doctoral Segment Representative Network Configuration

Network Transport Technologies

Ethernet Deployment

Voice Over Technologies

Network Services Deployment

Network Access

Local Access

Local Wireless Access

Baccalaureate Segment Strategies

Value of Information Channels for the Baccalaureate Segment

Service Provider Selection Criteria for the Baccalaureate Segment

Hardware Vendor Selection Criteria for the Baccalaureate Segment

Industry Leadership as Viewed by the Baccalaureate Segment Masters Segment Strategies 

Value of Information Channels for the Masters Segment 

Service Provider Selection Criteria for the Masters Segment

Hardware Vendor Selection Criteria for the Masters Segment

Industry Leadership as Viewed by the Masters Segment

Doctoral Segment Strategies

Value of Information Channels for the Doctoral Segment

Service Provider Selection Criteria for the Doctoral Segment

Hardware Vendor Selection Criteria for the Doctoral Segment

Industry Leadership as Viewed by the Doctoral Segment

 

List of Figures

Broadband Addressable Market

Targeted Opportunities

Campus Network Budgets

Total Addressable Market

Campus Network Budget Breakdown

Baccalaureate Segment Addressable Market

Masters Segment Addressable Market

Doctoral Segment Addressable Market

Budget Confidence by Segment

Video Conferencing Adoption 

E-Commerce Application Adoption

Collaboration Application Adoption 

Distance Learning Application Adoption 

Baccalaureate Segment Vendor Opportunity 

Masters Segment Vendor Opportunity 

Doctoral Segment Vendor Opportunity

VPN Deployment 

Optical Networking Deployment 

Ethernet 10M Deployment 

Ethernet 100M Deployment 

Ethernet 1G Deployment 

Ethernet 10G Deployment 

Frame Relay Deployment

ATM Deployment 

Satellite Usage 

Voice over IP Adoption 

Voice over ATM Adoption 

Voice over Frame Relay Adoption 

Streaming Video/Audio Deployment 

Networked PDAs Deployment

Web/Desk Conferencing Deployment

Storage Area Networks Deployment 

Unified Messaging Deployment 

Peer-to-Peer Deployment 

Grid Computing Deployment 

T1 Technologies Usage 

Wireless LAN Deployment 

WAN Deployment 

Wireless WAN Deployment 

Fixed Wireless Deployment 

ISDN Usage 

DSL Usage 

Cable Modem Usage 

Wireless Laptop Access 

Wireless 2.5G Access

Wireless 3G Access

The PELORUS Group

Helping Navigate Change in Broadband Deployment

The PELORUS Group is a market research, consulting, and business planning firm.  Its charter is to provide market research, business management, strategic planning, and competitive intelligence services to its worldwide base of clientele.

Its challenge is to veer away from consensus research, and expose the myths within key telecommunications and information services industries.

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