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TABLE OF CONTENTS

CHAPTER I:  Executive Summary

1.0    The Dynamic Wireless Data Market

1.1    Wireless Web Content Services

1.2    Business Model for Wireless Web Content Services

1.3    Wireless Mobile Browsing/Content Services: Market Drivers

    1.3.1    Wireless Broadband Networks

    1.3.2    Wireless Devices

    1.3.3    Mobile Content

    1.3.4    Standards Initiatives

1.4    Solid Growth

1.5    Future Developments

1.6    Research Methodology

CHAPTER II:  New Business Models and Market Drivers

2.0    Introduction

2.1    Wireless Web Content Services

2.2    Business Models for Wireless Web Content Services

    2.2.1    Phase I -- The Three Es/Ease, Efficiency, Expense

    2.2.2    The Business Model for Mobile Content Services -- Content, Connectivity, and Cell-Ad

      2.2.2.1    Complex Pricing and Business Models

      2.2.2.2    Integrated Revenue-Enhanced Business Model

2.3    Market Drivers for Wireless Mobile Browsing/Content Services

    2.3.1    Wireless Carriers Under ARPU Pressure

    2.3.2    Subscriber Demand For Mobile Data Services

    2.3.3    Wireless Technology Drivers

      2.3.3.1    Wireless Broadband Networks

      2.3.3.2    Wireless Devices

      2.3.3.3    Mobile Content

    2.3.4    Standards Initiatives

2.4    Pricing Plans

    2.4.1    Persubscriber Pricing

2.5    Future Developments

2.6    Challenges

CHAPTER III:  Mobile Content Framework And Services

3.0    Introduction

3.1    Mobile Content

3.2    Promise of Mobile Data Services

3.3    Modified Content for Mobile Use

3.4    Mobile Downloadable Content

3.5    Limitations to Mobile Content Access

3.6    Content Management

    3.6.1    Content ASPs

    3.6.2    InfoSpace

    3.6.3    Ericsson

3.7    Location-Based Content

3.8    Voice Recognition

3.9    Digital Rights Management (DRM)

3.10  Business Model Driving Content

3.11  Mobile Content Services

    3.11.1  Mobile Browser Services

    3.11.2  Mobile Text Message Service

    3.11.3  Mobile Multimedia Message Service

    3.11.4  Mobile Video Services

    3.11.5  Location-Based Services (LBSs)

3.12  Standards Initiatives

    3.12.1  Liberty Alliance

    3.12.2  World Wide Web Consortium

    3.12.3  Open Mobile Alliance

CHAPTER IV:  Major Player Profiles

4.0    Introduction

4.1    Wireless Carriers

    4.1.1    Wireless Broadband

    4.1.2    Code Division Multiple Access (CDMA)

    4.1.3    Global System for Mobile Communications (GSM)

    4.1.4    Cingular Wireless

      4.1.4.1    Data Services

      4.1.4.2    Devices

      4.1.4.3    Interfaces/OS

      4.1.4.4    Pricing

      4.1.4.5    Network

      4.1.4.6    Content

4.1.5    Sprint Nextel Corp.

      4.1.5.1    Data Services

      4.1.5.2    Devices

      4.1.5.3    Interfaces/OS

      4.1.5.4    Pricing

      4.1.5.5    Network

4.1.6    Nextel

      4.1.6.1    Data Services

      4.1.6.2    Devices

      4.1.6.3    Interfaces/OS

      4.1.6.4    Pricing

      4.1.6.5    Network

4.1.7    T-Mobile

      4.1.7.1    Data Services

      4.1.7.2    Devices

      4.1.7.3    Interfaces/OS

      4.1.7.4    Pricing

      4.1.7.5    Network

4.1.8    Verizon Wireless

      4.1.8.1    Services

      4.1.8.2    Devices

      4.1.8.3    Interfaces/OS

      4.1.8.4    Pricing

      4.1.8.5    Network

      4.1.8.6    Content

4.1.9    Others

      4.1.9.1    Alltel

      4.1.9.2    Leap Wireless International

      4.1.9.3    Virgin Mobile USA

4.2    Web Search Engines -- Google & Yahoo!

4.3    Wireless Network Equipment Makers

4.4    Mobile Phone Manufacturers

CHAPTER V:  Five-Year Trend and Growth Analysis

5.0    Market Overview

5.1    Trends and Assumptions

5.2    U.S. Wireless Data Content Services

5.3    U.S. Wireless Subscribers

5.4    U.S. Wireless ARPU (Voice and Data)

5.5    U.S. Wireless Revenues

5.6    U.S. Wireless Data ARPU

5.7    U.S. Wireless Data Revenues

5.8    U.S. Wireless Browsing/Internet ARPU (Cell Phones and Laptops)

5.9    U.S. Wireless Browsing/Internet Revenues (Cell Phones and Laptops)

5.10  U.S. Wireless Browsing/Internet ARPU (Cell Phones)

5.11  U.S. Wireless Browsing/Internet Revenues (Via Cell Phones)

TABLE OF FIGURES

2.1   Success Factors For Mobile Browsing and Content Services: Ease, Efficiency, and Expense

2.2   Disconnect Between Provider Wares and User Expectancies

2.3   Integrated Business Model with Integrative Services

3.1   InfoSpace Mobile Platform

4.1   CDMA Evolution

4.2   GSM Evolution

4.3   The IP Multimedia System

5.1   U.S. Wireless Subscribers -- 2004 to 2010

5.2   Year-End Average Monthly Revenue Per User -- Voice and Data -- 2004 to 2010

5.3   Total Wireless Revenues -- Voice and Data Services -- 2004 to 2010

5.4   Wireless Data ARPU -- 2004 to 2010

5.5   Wireless Data Revenues -- 2004 to 2010

5.6   Wireless Browsing/Internet ARPU -- 2004 to 2010

5.7   Wireless Browsing/Internet Revenues -- 2004 to 2010

5.8   Mobile Browsing/Internet from Cell Phones ARPU -- 2004 to 2010

5.9   Wireless Browsing/Internet Revenues from Cell Phones -- 2004 to 2010